Web sponsorship

The term web sponsoring (synonymous with online sponsoring ) denotes forms of sponsoring web offers. A sponsor pays the publisher or the editorial team of a website for the placement of advertising material. Ideally, there should be a substantive relationship between the sponsor's field of activity and the supported website, for example a sporting goods manufacturer supporting a website on the subject of sports.

The form and scope of the sponsor's commitment can take almost any form, from the simple placement of advertising banners ( banner sponsoring), logos or pop-ups to an exclusive full sponsorship ("This page is presented to you by the company XY") Often an optical adaptation of the page layout to the colors or the corporate design of the sponsor is desired.

See also

• Fundraising
• Internet advertising
• marketing
• surreptitious advertising
• Sports marketing

literature

• Manfred Bruhn: Sponsoring - Systematic planning and integrative use . Gabler Verlag, Wiesbaden 2003, ISBN 978-3-409-43913-8 .
• Caroline Cichon: Internet contracts. Contracts for internet services and e-commerce . Schmidt Verlag 2004, ISBN 978-3-504-68046-6 .
• Nicole Fabisch: Fundraising. Donations, sponsorships and more ... . Beck Verlag 2006, ISBN 978-3-423-50859-9 .