Web text

Web text , also known as internet text or online text , is text written specifically for use on websites . From a linguistic point of view, it is a type of text . Web text differs in several ways from text for printed works, as it is read or scanned over ("scanned") differently than printed text. Typical for web text are

• short paragraphs with one thought per paragraph,
• many subheadings,
• Lists in the form of dots lists (bulleted lists) or numbered lists,
• boldfaced keywords ( tags , keywords )
• Text links that combine the content into a hypertext ,
• the principle of “marking out and deepening” ( teaser , more rarely: chunks ) : short marker texts are linked to a more detailed following page.

Some conceptual and stylistic rules for printed texts (e.g. press releases) apply in a tightened form to web texts:

• the inverted pyramid (inverted pyramid) ,
• short sentences in the active ,
• Avoid noun clusters and abstracts .

See also

• Search engine optimization

Web links

• Gabriele Hooffacker : Online journalism. Writing and designing for the internet. A Manual for Education and Practice. 3rd fully updated edition. Econ, Berlin 2010, ISBN 978-3-430-20096-7 ( examples and current additions to the book )
• Klaus Meier (ed.): Internet journalism. 3rd revised and expanded edition. UVK, Konstanz 2002, ISBN 3-89669-353-0 ( website for the online journalism course )
• Nielsen, Jakob (1997): How Users Read On the Web ISSN  1548-5552, accessed on June 27, 2012
• Morkes, John; Nielsen, Jakob (1997): Concise, SCANNABLE, and Objective: How to Write for the Web (Eng.) Retrieved June 27, 2012
• Schröder, Burkhard: What is and at what end do we practice online journalism? How do you set links, why and where? (Telepolis, 2008)