Cosmopolitan city with a heart

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Weltstadt mit Herz was the official slogan that the Bavarian capital Munich used for its own city ​​marketing from 1962 to 2005 .

introduction

The slogan was found in a competition organized by the Munich Tourist Office together with the Süddeutsche Zeitung and Münchner Merkur in 1962. Over 14,000 readers of both newspapers took part in the competition with a total of over 40,000 suggestions, from which “Munich, a cosmopolitan city with a heart” was selected.

Succession slogan

The 2006 World Cup in Germany kicked off a new image campaign for the city in 2005. Since then she has been promoting herself with the slogan Munich Loves You / München mag Dich .

Individual evidence

  1. ↑ 50 years of the Munich Tourist Office. In: muenchen.de. State capital Munich, accessed on November 28, 2011 .