Sales letter
The sales letter is a written, personal approach to advertise a product or service. This offer can be aimed at both a potential and an existing customer. The sales letter is similar to a private letter, but is sent with the same content to different addressees. The old name for it is mass printing . Digital printing makes it possible to individualize advertising letters cost-effectively. Personalization does not only refer to the address. Entire text parts can be adapted to the recipient.
See also
Individual evidence
- ↑ Archived copy ( memento of the original dated February 25, 2010 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.