Sales letter

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The sales letter is a written, personal approach to advertise a product or service. This offer can be aimed at both a potential and an existing customer. The sales letter is similar to a private letter, but is sent with the same content to different addressees. The old name for it is mass printing . Digital printing makes it possible to individualize advertising letters cost-effectively. Personalization does not only refer to the address. Entire text parts can be adapted to the recipient.

See also

Individual evidence

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