Advertising community
An advertising community is a voluntary association of advertisers, mostly local businesses and businesses. It is a community of convenience, usually in the legal form of a society under civil law (this can also be founded orally) or a registered association . Its aim is to increase the sales of those involved through joint promotions , events or marketing measures.
Advertising associations also call themselves trade and trade associations , interest groups, business and tourism associations, tourism and trade associations or merchants' guilds . Often the name contains the sphere of activity of the advertising association (examples: interest group Musterdorf, Kaufmannsgilde Oberfranken ).
The members of an advertising association often work together in advertising in order to advertise the sphere of activity (not or less for the individual company). Examples are the advertising community of a shopping street, a pedestrian zone , a shopping center or a city or district .
Advertising associations are often found in rural areas with small towns (" sub-centers "). They can also be an information forum or social stage for entrepreneurs.
See also
literature
- Breyer-Mayländer, Thomas: Success for city marketing and advertising associations: structures, strategies, analyzes and nationwide successful campaigns. Offenburg 2011, ISBN 978-3-943301-00-7
Individual evidence
- ↑ Schücking, in: Münchner Handbuch des Firmenrechts Vol. 1, 3rd edition 2009, § 4 Rn. 4th
- ↑ Thomas Lepping: Communication and Change - Current Challenges in Municipal Consulting, in: SITE - Journal for Applied Geography 1/2004, pp. 24–28.
- ↑ Advertising community in Handelswissen.de ( Memento of the original from November 29, 2010 in the Internet Archive ) Info: The archive link was automatically inserted and not yet checked. Please check the original and archive link according to the instructions and then remove this notice.
