Advertising manager
The advertising manager is part of a company's marketing department . He is responsible for the area of communication policy and thus defines the company's advertising strategy. He is in contact with the product managers. He puts their interests in the marketing of the products under their control in relation to the marketing guidelines and uses this to develop budget planning .
literature
Karl Christian Behrens: Handbook of Advertising, Springer Gabler, 1975, ISBN 9783663133278
Individual evidence
- ^ Karl Christian Behrens: Handbuch der Werbung at Google Books , pages 325 to 332, accessed on July 28, 2016