Economic association
A business association is an amalgamation of companies and trade associations , sometimes also in cooperation with public or social institutions or online media, and is usually organized regionally and on the basis of digital marketing or a digital platform.
tasks
The tasks of a business association are typically:
- networking of companies, online media and public institutions
- to develop common technical and digital standards
- Advising companies on the use of digital media
- Reduce transaction costs for companies and municipalities
Organization and structure
A business association is usually organized virtually via digital platforms and thus distinguishes itself from trade associations and trade associations. The networking of companies, online media and public institutions is carried out through content syndication . Interfaces to social media platforms also increase the degree of networking. The integration of digital signage also enables the digital and analog world to be cleverly linked. The technology used is usually web-based.
Individual evidence
- ^ Gabriele Kriese: A regional marketing system for everyone. In: Mainpost of March 4, 2016
- ↑ Bavarian State Ministry for Economic Affairs and Media, Energy and Technology: Digital city initiatives on the test bench - system comparison of local online platforms . May 2015
- ↑ Tanja Kaufmann: Platform for beekeepers to plumbers. 'In: Hassfurter Tageblatt of March 4, 2016, p. 7