Target relationship matrix

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The target relationship matrix is a tool with which the relationships between several corporate goals can be analyzed and evaluated.

General

Goal relationships are the relationships between multiple goals. The target relationships can be described in four ways:

Complementary goals (goal complementarity or goal identity) : Complementary means complementary; This is the ideal relationship in which goals can be related to each other, because by reaching or pursuing one goal, the other is automatically achieved or favored - you kill two birds with one stone, so to speak (see also synergy effect). Example: reduce scrap, reduce costs.

Competing goals : goals that are in competition with one another cannot be pursued at the same time. If you get closer to one, you automatically move away from the other.

Indifferent / neutral goals : In today's highly networked, globalized world, there are hardly any corporate goals that can be pursued completely independently of one another. This means that the neutral target relationship is practically non-existent in reality. A possible example would be the quality of working conditions and the speed of capital turnover.

Antinomial goals : goals that completely exclude the fulfillment of one or more other goals.

With the goal relationship matrix, all relationships between the different goals are analyzed and clearly presented. As a result, the different types of relationships and thus the influences on the other goals can be read from the matrix.

If goals are in conflict with each other (competing goals), it makes sense to analyze the importance of the individual goals in a next step with a preference matrix in order to be able to concentrate on the essential goals.

detection

The target relationship matrix is ​​usually created according to the following steps:

• List goals
• Create matrix
• Apply targets in the row and column labels in the same order
• Evaluate intersections in the matrix according to the target relationship
• Results can be read in the row or column total
• If necessary, visual preparation of the goals using a diagram

Possibly. Subsequent steps: Creation of a preference matrix in order to analyze the importance of the competing goals and thus enable a weighting of the goals.

See also

• Paper computer (Vester)
• Preference matrix
• Corporate goal
• Target relationships
• Influence matrix

Individual evidence

1. ↑ Andreas Führer and Rita-Maria Züger: Project management - basic management skills: theoretical principles and methods with examples, repetition questions and answers . Compendio Bildungsmedien, Zurich 2010, ISBN 978-3-7155-9440-8 , p. 39 ( preview in Google book search)
2. ^ Gerhard Münninghoff: Project management: No book with seven seals . BoD, Norderstedt 2014, ISBN 978-3-7357-8190-1 , p. 23 ff. ( Preview in Google book search)
3. ↑ Ignatz Schels, Uwe M. Seidel: Excel in controlling: professional solutions for controlling, project and personnel management . Hanser Verlag, Munich 2014, ISBN 978-3-446-44072-2 , p. 128 ( preview in Google book search)
4. ↑ Andreas Führer and Rita-Maria Züger: Project management - basic management skills: theoretical principles and methods with examples, repetition questions and answers . Compendio Bildungsmedien, Zurich 2010, ISBN 978-3-7155-9440-8 ( preview in Google book search)