Dutti the giant
| Movie | |
|---|---|
| Original title | Dutti the giant |
| Country of production | Switzerland |
| original language | German , Swiss German , French |
| Publishing year | 2007 |
| length | 94 minutes |
| Rod | |
| Director | Martin joke |
| script | Martin joke |
| production | Andres Pfaeffli |
| music | Martin Schumacher, Roland Widmer |
| camera | Matthias Kälin |
| cut | Stefan Kälin |
| occupation | |
| |
Dutti der Riese is a documentary film by Martin Witz from 2007. The film portrays the Migros founder Gottlieb Duttweiler .
content
Innovations such as the low price policy or the self-service shops with which Duttweiler changed the Swiss retail trade are at the beginning of the documentary. Chronologically, he then follows important stages in his life. Duttweiler comments on some of the pictures himself on preserved sound documents. In addition, contemporary witnesses describe their memories.
The founding of Migros in 1925 meant a new beginning for the businessman from Zurich after the failure of his previous career. He brought the goods directly to housewives in town and country in cheap Ford cars. Later there were also own shops and factories. The company polarized with its new ideas, but also took advantage of this in the commercial film Familie M junior (1953).
Food companies enforced a federal resolution in 1933 to prevent the opening of new branches of the wholesalers. With the state ring of the independents , Duttweiler entered politics himself and coined a new, cooperative-based economic program. In the war years he was active in action: for example, he supported the patriotic films Landammann Stauffacher (1941) and Marie-Louise (1943), took over the Generoso Railway and stood up for Switzerland's self-sufficiency. He converted Migros into a grassroots cooperative and gave it to the public.
After the war, Migros continued to expand. «Dutti» had a modest lifestyle. He wanted to strengthen the sense of community among the members of the cooperative, although he continued to embody a lot of authority in the company. Duttweiler emphasized that spirit is more important to him than money. The consumer world, which he had helped to build, became alien to him. So he suddenly stood up for war-damaged Swiss abroad and went on a temporary hunger strike. He also wanted to set up an organization for world peace, but it could not be financed. After all, he thereby laid the foundation stone for the Gottlieb Duttweiler Institute, which opened in 1962, the year he died . The abdication for the deceased in Fraumünster attracted a huge mourning community.
production
The film was produced by Ventura Film together with SRG SSR and Teleclub . Martin Witz not only wrote the script, but also directed a movie for the first time.
Awards
Reviews
«An analytical economic or political debate on Duttweiler's work and the idea of 'Migros', including with critics and opponents, is explicitly not conducted, but there are enough points of contact in the film. So ‹Dutti the Giant› is like an opulent illustrated book, the appetite arouses for an enclosed material and discussion book. It is what narrative cinema can do. "
«The work begins and ends with Gottlieb Duttweiler's death. The impact of his life's work on the present is a little neglected. Criticism of Duttweiler's person is expressed in this film, if at all, only by parliamentarians from the party he founded, the Ring of Independents. [...] That is a lack of this exciting, otherwise very sensitive and well-researched film. [...] Did the creators themselves get a little pissed off the media genius Dutti? "
“The fact that in the entire film, for example, there is never a single mention of the economic situation of Migros employees, but always only of the situation of Migros bosses, does not fit in with the 20th century of class struggles. In a far more critical discussion, Dutti the 'giant', a man of contradictions, would probably be even more interesting. "
Web links
- Dutti the giant in the Internet Movie Database (English)
- Dutti the giant at swissfilms.ch
- Migros film website
Individual evidence
- ↑ a b The giant in the Topolino. In: Neue Zürcher Zeitung September 16, 2007.
- ↑ Etienne Strebel: Dutti the giant. In: Swissinfo . August 8, 2007.
- ↑ Stefan Keller: Bad giant, good giant. In: WOZ The weekly newspaper . September 20, 2007.