Jump to content

Leo Burnett and Redhawk Center: Difference between pages

From Wikipedia, the free encyclopedia
(Difference between pages)
Content deleted Content added
 
fixing dabs, replace redirect changed by talk consensus closed by admin, Seattle is the proper article name, Replaced: [[Seat using AWB
 
Line 1: Line 1:
'''Connolly Center''' is a 1,050-seat multi-purpose [[arena]] in [[Seattle]], [[Washington]]. It was built in [[1959]] and is home to the [[Seattle University]] Redhawks [[basketball]] and [[volleyball]] [[team]]s.
{{for|the company|Leo Burnett Worldwide}}


==External links==
{{Unreferenced|date=August 2008}}
*[http://www.goseattleu.com/ViewArticle.dbml?&DB_OEM_ID=18200&ATCLID=1176711 Arena information]
*[http://seattlepi.nwsource.com/thiel/319245_thielside11.html Seattle U has rich basketball history]


{{coord missing|United States}}
'''Leo Burnett''' ([[October 21]], [[1891]] - [[June 7]], [[1971]]) was an [[advertising]] executive famous for creating such icons as the [[Jolly Green Giant]], the [[Marlboro Man]], [[Toucan Sam]], [[Charlie the Tuna]], [[Morris the Cat]], the [[Pillsbury Doughboy]], the [[7up]] "Spot", and [[Tony the Tiger]].

==Biography==
===Early life and career===
Born in [[St. Johns, Michigan]], he studied [[journalism]] at the [[University of Michigan]]. His first job was as a reporter at the ''[[Peoria Journal]]'' in [[Peoria, Illinois]]. In 1917, he moved to [[Detroit]], where he went to work for the [[Cadillac (automobile)|Cadillac]] Motor Company as a [[copywriter]]. After a marriage to Naomi Geddes in 1918 he moved to [[Indianapolis, Indiana]], where he worked for an [[advertising agency]] from 1923–1930.

July 23th, 2008
Mexico City

'''After a couple of years of hard research, investigators have come to the conclusion that <ref link=¨http://www.leovive.com¨>Bruno Leett</ref> is an anagram of Leo Burnett.

The use of this alias is simply a matter of anonymity. Burnett arrived to Mexico in the year of 1968, faked his death in USA the 7th of June, 1971, and kept his life discreet for more than 3 decades in aztec lands. There are proofs that confirm his transit troughout the Mexican Republic, as well as his live presence on dates after his official defunction date. Further on, in 2008, he opened a profile in facebook.com, the most important social network at the moment, also under the Leo Burnett alias. But this time, he began to demonstrate himself as a social person, interacting with people and announcing his soon to be, live apparition. '''

===Leo Burnett Worldwide===
In 1935, he created his own agency in [[Chicago]], which is now known as [[Leo Burnett Worldwide]]. He was inducted into the Copywriters Hall of Fame in 1961, and retired in 1967.

===Important corporate symbols created by Burnett===
Burnett followed [[Walter Lippman]]'s philosophy of creating an image around the product. Until his time, advertising centered on long text descriptions of the product, with detailed arguments as to why it was better than competing products. Burnett concentrated on style, creating icons as a symbol of the product. He stressed that the creator of an ad needed to somehow capture and reflect what he called the "inherent drama" of the product.

One of his most important uses of internal corporate symbols were the red apples placed on every receptionist's desk. Any visitor or employee was free to take one. This stemmed from a prediction from a Chicago newspaper columnist that Leo would fail miserably in his agency launch in 1935, made in the depths of the [[Great Depression]], and would soon be on the street selling apples instead. Upon reading those words, Leo vowed to give away apples instead.

Another important internal symbol Leo Burnett created was an icon of a 'hand reaching for the stars', which he explained with the saying, "When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either".

A third symbol was the "black pencil", an Alpha 245 of the type commonly used by Burnett in his lifetime. To Burnett it symbolised a commitment to the warmth and humanity of ideas, and to the work of the people who create them.

===Criticism===
Burnett's use of the animation medium to sell products was slyly given a nod in the anime series ''[[Pokémon]]''. Disguised as muffled backwards dialogue, the character James of [[Team Rocket]], is heard mumbling a line in the grip of a Pokémon's mouth. The line is "''Leo Burnett and [[4Kids]] are the devil, Leo Burnett!''", mocking both Leo's introduction of animated [[commercialism]], and 4Kids (who are known for upsetting fans with poor anime dubbing), which promotes the [[Nintendo]] games of the same title.

===Personal life===
His daughter [[Phoebe Snetsinger]] was one of the world's most famous [[birdwatcher]]s during her lifetime.

==External links==
* [http://www.adcglobal.org/archive/hof/1993/?id=213 Art Directors Club biography, portrait and images of work]
* [http://www.time.com/time/time100/builder/profile/burnett.html Time 100 profile - Leo Burnett]
* [http://www.youtube.com/watch?v=7WUxb8YB88o&mode=related&search= When to Take My Name Off the Door Speech]
* [http://www.leoburnett.com/ Leo Burnett Worldwide]
{{wikiquote}}


[[Category:College basketball venues]]
{{Lifetime|1891|1971|Burnett, Leo}}
[[Category:University of Michigan alumni]]
[[Category:Sports venues in Washington]]
[[Category:Burials at Rosehill Cemetery, Chicago]]
[[Category:Indoor arenas in the United States]]
[[Category:People from Chicago, Illinois]]
[[Category:Copywriters]]


{{Washington-stadium-stub}}
[[it:Leo Burnett]]
[[fi:Leo Burnett]]
[[vi:Leo Burnett]]

Revision as of 03:45, 13 October 2008

Connolly Center is a 1,050-seat multi-purpose arena in Seattle, Washington. It was built in 1959 and is home to the Seattle University Redhawks basketball and volleyball teams.

External links