Portrait Records

Portrait Records is a sister label of Epic Records. Cyndi Lauper signed to Portrait, but was released via Epic.

Portrait began in 1976 as a sister label to Epic. Its initial signings were Joan Baez, Burton Cummings and the McCrarys. Cummings' "Stand Tall" was the lead off single. Baez's "Blown Away" album and the McCrarys self titled debut bowed in early 1977. The label design was similar to that of Columbia's single design on it was in greytones while the logo was handwritten orange with a red outline. This also was the launch of Epic/Portrait/Associated (EPA) under the CBS moniker.

One of the most interesting signings the label had was the band Heart. The band was signed to Mushroom Records, but left after a dispute in advertising their "Dreamboat Annie" album. The print ads made the sisters Ann and Nancy Wilson sound like they were lesbians. Portrait snatched them up quick releasing the "Barracuda" single before "Little Queen" was to hit the shelves. The McCrarys also scored big with "You".

By 1979, however, Epic was looking to consolidate some of its low-end producing labels and, for a short time, Portait and Epic had both names on the same label. In 1980, only Heart was picked up from Portrait, which then took a three year hiatus.

In 1982, the label was relaunched again tapping into the new wave scene and other music not gaining any airplay. They signed on artists like Altered Images, Aldo Nova, and (Peter) Baumann (formerly of Tangeerine Dream). The label was completely black but the red logo stayed intact. Portrait struck gold again with the signings of Cyndi Lauper and Sade, both in 1983. Americans wouldn't get Sade until a year later. Aldo Nova did make some headway with the song "Monkey On Your Back" from his "Subject: Aldo Nova" album.

By the end of 1986, the only act making money on this label was Lauper. Her album "True Colors" went platinum, but it wasn't enough to sustain keeping the label alfoat. At the end of 1986, Portait was shelved another time.

In 1988, the label re-emerged once more but as a contempoarary jazz outfit, with signings as diverse as Stanley Clarke, Ornette Coleman and Prime Time and Japanese import T-Square. The logo changed dramatically. This time they had two: the primary one was a painted 'P' with the word 'Portrait' in a red block. The secondary one was an outline drawing of a woman. This one was gone by 1990.

Epic did try to make the label work two more times: in 1992, they were trying to do jazz collections and in 1999, they were remarketed as a hard-rock/metal label signing on Great White and The Union Underground. Finally, after trying so hard to keep it afloat, Portrait disappeared in 2001.

Most of the Portrait releases have been remastered and re-released on Epic.

See also

• List of record labels