Fresh Radio

Fresh Radio

File:FreshRadio07.gif
Broadcast area	Yorkshire Dales
Frequency	936MW (Hawes) 102.6FM (Richmond) 107.1FM (Ilkley) 107.1FM (Pateley Bridge) 1431MW (Settle) 1413MW (Skipton) RDS Name "FRESH"
Ownership
Owner	Laser Broadcasting
History
First air date	April 1997
Links
Website	http://www.freshradio.co.uk/

Fresh Radio is a local radio station broadcasting to the Yorkshire Dales in northern England on two medium wave (AM) frequencies and currently three FM frequencies (17 Feb 2007). It can also be heard online via the Fresh Radio website.

Transmission

Two of the three AM frequencies will be switched off by April 2007 and replaced by FM transmitters in Skipton, Ilkley, Pateley Bridge, Settle and Grassington. The FM transmitter for Richmond commenced broadcasts on February 11 2007 on 102.6FM.

The Ilkley transmitter has also since began broadcasting on 107.1FM as of February 18 2007

The station's main studio base is in Skipton but daily programmes are also broadcast from studios located in Richmond, North Yorkshire. Fresh Radio currently broadcasts to an area of approximately 2000 square miles to an adult population of around 200,000 people.

Its coverage area is, broadly, bounded by the M6 motorway to the West, the A1 to the East, the A66 to the North and the towns of Skipton, Keighley and Ilkley to the South.

DAB

On Friday 14th September, it was announced that the station will launch on DAB across North Yorkshire. [1] In September 2007 MuxCo applied a local DAB Digital Radio licence, to cover the North Yorkshire area. MuxCo was awarded the licence in December 2007 and aims to commence broadcasting in mid-2009. The map of the area that will be transmitted [2]

Content

Content features a variety of music, featuring contemporary recording artists from the sixties to the present day, together with news (local and national), weather, travel, quizzes and local information. The Super Quiz which is on between 12.00 to 13.00 every weekend hosted by Jeremy Gartland.

History

Fresh Radio was launched 4 May 1997 as Yorkshire Dales Radio with the strapline "May the fourth be with you". The station was re-launched in 1999 as Fresh AM, with a slight change of name two years later to Fresh Radio.

Ownership

Fresh Radio is currently owned by national company, Laser Broadcasting. Further details of the takeover can be found on the Radio Today website[3]

Media regulator Ofcom is required to review all such takeovers and mergers. Details of the Ofcom review can be found at [4]

Presenters

• Mark Mason (Programme controller)
• Steve Joy
• Jeremy Gartland
• James Wilson (news)
• Jason Towler (news)

Staff as at 10 September 2008

• Station Manager/Head of Programming & Music is Mark Mason.
• Head of News and Current Affairs is James Wilson.

Awards

Fresh Radio was named "Yorkshire and The North East Radio Station Of The Year" in 2004, and again in 2006, by the Radio Academy.

External links

• Home page