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Card Factory

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Sportswift Ltd t/a Card Factory
Company typePrivate (Ltd)
IndustryRetail
Founded1997
HeadquartersWakefield, West Yorkshire, WF2 0XG
Key people
Dean Hoyle
ProductsGreeting Cards
Calendars
Revenue£167 million (08-09)
Number of employees
4500
Websitehttp://www.cardfactory.eu.com/

Card Factory is a chain of greeting card and gift stores in United Kingdom founded by Dean Hoyle and his wife Janet; the first store opened in 1997. The company currently employs over 5000 people, mostly in front line positions in its stores. Of these stores, twenty are from the acquisition of Celebration Cards in January 2006. Their advertising claims they have not increased prices for nine years. Sales have risen 91% from 2002, £6.6 million, to £45.7 million in 2005.[1]

Card Factory has donated one million pounds to Macmillan Cancer Support, the company's chosen charity.[2] In light of this they are currently running a major advertising scheme in stores, including voice overs by Coleen Nolan.[citation needed]

On 28 November 2008 it was announced that Card Factory had purchased about 80 of the 288 stores from failed greetings card company Celebrations Group which trades as Card Warehouse and Cardfair as part of a rescue package securing around 500 of the 1800 jobs currently at Celebrations. [3] The chain has come in for some criticism from former employees on Facebook.[4]

On 8 April 2010 the sale of Card Factory to London based equity firm Charterhouse was completed for £350 million.[5]

References

  1. ^ [1]
  2. ^ [2]
  3. ^ "BREAKING: Wakefield card firm Card Factory's rescue package saves 500 jobs". Yorkshire Evening Post. 2008-11-28. Retrieved 2008-11-28. [dead link]
  4. ^ http://www.facebook.com/group.php?v=wall&ref=search&gid=33242366686
  5. ^ "Card Factory's £350m Private Equite Sale Completed". Yorkshire Evening Post. 2010-04-08. Retrieved 2010-04-10.

External links


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