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Affinity

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Affinity is a word used in a variety of fields, usually to indicate some kind of preference, relationship, or a potential or actual closeness between two entities.

Articles dealing with various usages of the word: affinity include:

Commerce and law

  • Affinity fraud, a type of scam targeting a specific demographic
  • Affinity analysis, a market research and business management technique used to identify products likely to be bought together or the relationship of demand for a product to other external factors such as weather
  • Affinity marketing, a method of extending market reach by forming partnerships and cross-selling relationships
  • Affinity (law), kinship by marriage

Religion and conviction

Science and technology

Various other meanings, media, and games

See also