ICM Research: Difference between revisions
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'''ICM Research''' is a [[public opinion researcher]] [[Companies House|registered]] in [[England and Wales]] (number 02571387) established in 1989. It is a subsidiary of [[Creston plc]], a [[marketing services]] company. |
'''ICM Research''' is a [[public opinion researcher]] [[Companies House|registered]] in [[England and Wales]] (number 02571387) established in 1989.<ref>{{cite news|url=http://www.questia.com/read/1G1-274846637/review-of-the-year-market-research-leagues-behavioural|title=Review of the Year: Market Research Leagues - Behavioural Stimulus|date=14 December 2011|work=Marketing {{Subscription required|via=[[Questia]]}}|accessdate=23 January 2014}}</ref><ref>{{cite book|last=Harrison|first=Lisa|title=Political Research: An Introduction|url=http://www.questia.com/read/107446894/political-research-an-introduction|year=2001|publisher=Routledge|page=50}}</ref> It is a subsidiary of [[Creston plc]], a [[marketing services]] company. |
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==Business== |
==Business== |
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Revision as of 21:49, 23 January 2014
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ICM Research is a public opinion researcher registered in England and Wales (number 02571387) established in 1989.[1][2] It is a subsidiary of Creston plc, a marketing services company.
Business
 | This article contains content that is written like an advertisement. (May 2013) |
ICM Group is a full-service market research and insights consultancy working globally across sectors and markets. The group is formed of ICM Research and ICM Direct.
ICM Research conducts research using a full range of methodologies. Supported by online and telephone data collection and face-to-face services from ICM Direct.
ICM's strapline is "Clear thinking in a complex world" and their website is at www.icmresearch.com
ICM conducts polling research for, in particular, The Guardian, The Scotsman and The Sunday Telegraph, and in the past for the News of the World. ICM is a member of the British Polling Council.[3]
History
When ICM was initially set up it stood for Independent Communications and Marketing. Over time ICM became the brand and it is now commonly referred to as that.
References
- ^ "Review of the Year: Market Research Leagues - Behavioural Stimulus". Marketing – via Questia (subscription required) . 14 December 2011. Retrieved 23 January 2014.
- ^ Harrison, Lisa (2001). Political Research: An Introduction. Routledge. p. 50.
- ^ "ICM is a member of the British Polling Council and abides by its rules", ICM website, accessed 7 April 2007
See also
- ICM official site
- newvista
- Opinion polling for the next United Kingdom general election
- Next United Kingdom general election
- Opinion polling for the United Kingdom general election, 2010
- United Kingdom general election, 2010
- Opinion polling for the United Kingdom general election, 2005
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