ICM Research

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History

When ICM was initially set up it stood for "Independent Communications and Marketing". Over time ICM became the brand and it is now commonly referred to as that.

ICM conducts polling research for, in particular, The Guardian, The Scotsman and The Sunday Telegraph, and in the past for the News of the World. ICM is a member of the British Polling Council.[1]

References

  1. ^ "ICM is a member of the British Polling Council and abides by its rules", ICM website, accessed 7 April 2007

See also

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