ICM Research

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ICM Research is a public opinion researcher registered in England and Wales (number 02571387) established in 1989.[1][2] It is a subsidiary of Creston plc, a marketing services company.

History

When ICM was initially set up it stood for "Independent Communications and Marketing". Over time ICM became the brand and it is now commonly referred to as that.

ICM conducts polling research for, in particular, The Guardian, The Scotsman and The Sunday Telegraph, and in the past for the News of the World. ICM is a member of the British Polling Council.[3]

References

  1. ^ "Review of the Year: Market Research Leagues - Behavioural Stimulus". Marketing  – via Questia (subscription required) . 14 December 2011. Retrieved 23 January 2014.
  2. ^ Harrison, Lisa (2001). Political Research: An Introduction. Routledge. p. 50.
  3. ^ "ICM is a member of the British Polling Council and abides by its rules", ICM website, accessed 7 April 2007

See also

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