Monetate: Difference between revisions

Add links
From Wikipedia, the free encyclopedia
Browse history interactively
← Previous edit
Content deleted Content added
VisualWikitext
No edit summary
m Adding short description: "American software company"
 
(33 intermediate revisions by 13 users not shown)
Line 1: Line 1:
{{Short description|American software company}}
{{Advert|date=July 2017}}
{{notability|corp|date=October 2021}}

{{Infobox company
{{Infobox company
| name = Monetate, Inc.
| name = Monetate, Inc.
Line 6: Line 6:
| native_name_lang = <!-- Use ISO 639-2 code, e.g. "fr" for French. If there is more than one native name, in different languages, enter those names using {{tl|lang}}, instead. -->
| native_name_lang = <!-- Use ISO 639-2 code, e.g. "fr" for French. If there is more than one native name, in different languages, enter those names using {{tl|lang}}, instead. -->
| trading_name = <!-- d/b/a/, doing business as - if different from legal name above -->
| trading_name = <!-- d/b/a/, doing business as - if different from legal name above -->
| logo = Monetate logo .png
| logo = Monetate-Color-Logo.png
| type = Private
| type = Private
| traded_as =
| traded_as =
| predecessor =
| predecessor =
| successor = [[Vista Equity Partners|Kibo]], [[Centre Lane Partners]]
| successor =
| founder = David Brussin, David Bookspan
| founder = David Brussin, David Bookspan
| defunct = <!-- {{End date|YYYY|MM|DD}} -->
| defunct = <!-- {{End date|YYYY|MM|DD}} -->
| fate =
| fate = Acquired
| area_served = Worldwide
| area_served = Worldwide
| key_people = Lucinda Duncalfe, [[CEO]]<br /> David Brussin, [[Chief product officer|CPO]]<br /> Bob Lawson, [[CFO]]<br /> Brian O'Neil, [[Chief technology officer|CTO]]
| key_people = Brian Wilson, [[CEO]]<br /> Eric Rosado, [[Chief Product Officer|CPO]]<br /> Austin Rochford, [[Chief Technology Officer|CTO]]<br /> K.C. Attaya, [[CFO]]<br /> Andrew Koperwas, [[Chief Marketing Officer|CMO]]<br /> Adrian Moss, [[General Manager, EMEA & APAJ]]<br /> Jessica McDouall, [[Chief Customer Officer|CCO]]
| industry = [[Software Industry|Software]], [[Web optimization|Website Optimization]]
| industry = [[Software Industry|Software]], [[Web optimization|Website Optimization]]
| genre = <!-- Only used with media and publishing companies -->
| genre = <!-- Only used with media and publishing companies -->
| products =
| products =
| production = Monetate Intelligent Personalization Engine;<br /> Monetate Test & Segment;<br /> Monetate Intelligent Recommendations<br />
| production = Monetate Personalization Platform;<br />Monetate Personalization Engine;<br /> Monetate A/B/n Testing;<br /> Monetate Product Recommendations;<br /> Monetate Product Finder;<br />Monetate Social Proof;<br />Monetate Automated Personalization<br />
| services =
| services =
| revenue =
| revenue =
Line 28: Line 28:
| equity =
| equity =
| owner =
| owner =
| num_employees =
| num_employees = 220 (as of April 2014)<ref>{{cite web|title=From two employees to 220, in only six years|url=http://fortune.com/2014/04/17/from-two-employees-to-220-in-only-six-years/|publisher=Fortune|date=17 April 2014|accessdate=18 May 2016}}</ref>
| parent =
| parent =
| divisions =
| divisions =
Line 42: Line 42:
}}
}}


'''Monetate''' is an American software company founded in 2008 that provides e-commerce solutions{{solution-inline}} for online retailers.
'''Monetate''' is an American software company founded in 2008 that provides A/B/n testing, multivariant testing and personalization software for online retailers, airlines, insurance companies, food & beverage companies, and more.


==History==
==History==
Headquartered in [[Conshohocken, Pennsylvania]] with offices in [[Palo Alto, California|Palo Alto]] and [[London|London, England]], Monetate was founded in 2008 by David Brussin and David Bookspan.
Headquartered in [[Conshohocken, Pennsylvania]] with offices in [[Palo Alto, California|Palo Alto]] and [[London|London, England]], Monetate was founded in 2008 by David Brussin and David Bookspan.


In January, 2008, Monetate raised a $600,000 seed round from [[First Round Capital]].<ref name="crunchbase.com">{{cite web|url=https://www.crunchbase.com/organization/monetate#/entity|title=Monetate - CrunchBase|publisher=}}</ref>
In July 2014, Monetate had about 230 employees.<ref name="flyingkitemedia.com">{{cite web|url=http://www.flyingkitemedia.com/features/qandadavidbrussinmonetate072914.aspx|title=Q&A: David Brussin of Monetate|publisher=}}</ref>

In December, 2010 Monetate raised $5.1 million in [[Series A]] round funding, led by [[First Round Capital]] and FLOODGATE.<ref name="crunchbase.com"/>

In August, 2011, Monetate raised $15 million in [[Series B]] round funding, led by OpenView Venture Partners.<ref name="crunchbase.com"/>


In October 2019, Monetate was acquired by Kibo, a cloud commerce provider wholly owned by [[Vista Equity Partners]] for an undisclosed sum.<ref>{{Cite web|title=Kibo Buys Monetate In Its Vista-Backed Bid To Be The Next Ecom Cloud|url=https://www.adexchanger.com/ecommerce-2/kibo-buys-monetate-in-its-vista-backed-bid-to-be-the-next-ecom-cloud/|first=James|last=Hercher|date=2019-10-11|website=AdExchanger|language=en-US|access-date=2020-05-14}}</ref><ref>{{Cite web|title=Kibo to Acquire Monetate to Personalize the Entire Customer Journey|url=https://risnews.com/kibo-acquire-monetate-personalize-entire-customer-journey|website=RIS News|language=en|access-date=2020-05-14}}</ref> As of 2021, the Monetate brand has been discontinued by Kibo.<ref>{{Cite web|title=Monetate|url=https://www.monetate.com}}</ref>
In February, 2013 Monetate raised $17.3 million [[Series C]] round funding. In December, 2013, Monetate raised $8 million in Series C round funding from Common Fund, [[First Round Capital]], [[FLOODGATE]], Lead Edge Capital, and OpenView Venture Partners.<ref>{{cite web|url=https://www.crunchbase.com/funding-round/f4ee38b720cab56f17ea0d98caca7ca4|title=Dec 5, 2013: Monetate - Funding Round - Series C - CrunchBase|publisher=}}</ref>


In October 2022, Kibo spun out personalization business under the relaunched Monetate brand, including the products of Monetate and Certona. The newly relaunched brand was sold to Centre Lane Partners, a private investment firm. <ref>{{Cite web |date=2022-10-28 |title=Kibo Spins Out Personalization Business Under the Monetate Brand |url=https://www.businesswire.com/news/home/20221028005037/en/Kibo-Spins-Out-Personalization-Business-Under-the-Monetate-Brand |access-date=2022-11-10 |website=www.businesswire.com |language=en}}</ref>
In April, 2014, Bob Lawson became Monetate's Chief Financial Officer.<ref name="monetate.com">{{cite web|url=http://www.monetate.com/news/monetate-appoints-new-ceo-lucinda-duncalfe/|title=Monetate Appoints New CEO Lucinda Duncalfe to Help Company Meet Growing Demand for Digital Personalization - Monetate|publisher=}}</ref> In July, 2014, Monetate had about 230 employees.<ref name="flyingkitemedia.com">{{cite web|url=http://www.flyingkitemedia.com/features/qandadavidbrussinmonetate072914.aspx|title=Q&A: David Brussin of Monetate|publisher=}}</ref> Lucinda Duncalfe was named CEO in August, 2014.<ref name="monetate.com"/>


==References==
==References==
Line 62: Line 58:


[[Category:Companies based in Conshohocken, Pennsylvania]]
[[Category:Companies based in Conshohocken, Pennsylvania]]
[[Category:Companies established in 2008]]
[[Category:Software companies established in 2008]]
[[Category:Multinational companies headquartered in the United States]]
[[Category:Multinational companies headquartered in the United States]]
[[Category:Providers of services to on-line companies]]
[[Category:Providers of services to on-line companies]]
[[Category:Privately held companies of the United States]]
[[Category:Software companies based in Pennsylvania]]
[[Category:Software companies based in Pennsylvania]]
[[Category:2008 establishments in Pennsylvania]]
[[Category:Software companies disestablished in 2019]]
[[Category:2019 disestablishments in Pennsylvania]]
[[Category:2019 mergers and acquisitions]]

Latest revision as of 15:39, 28 April 2024

Monetate, Inc.
Company typePrivate
IndustrySoftware, Website Optimization
Founded2008
FounderDavid Brussin, David Bookspan
FateAcquired
SuccessorKibo, Centre Lane Partners
Headquarters
Conshohocken, Pennsylvania
Area served
Worldwide
Key people
Brian Wilson, CEO
Eric Rosado, CPO
Austin Rochford, CTO
K.C. Attaya, CFO
Andrew Koperwas, CMO
Adrian Moss, General Manager, EMEA & APAJ
Jessica McDouall, CCO
Production output
Monetate Personalization Platform;
Monetate Personalization Engine;
Monetate A/B/n Testing;
Monetate Product Recommendations;
Monetate Product Finder;
Monetate Social Proof;
Monetate Automated Personalization
Websitehttp://www.monetate.com

Monetate is an American software company founded in 2008 that provides A/B/n testing, multivariant testing and personalization software for online retailers, airlines, insurance companies, food & beverage companies, and more.

History[edit]

Headquartered in Conshohocken, Pennsylvania with offices in Palo Alto and London, England, Monetate was founded in 2008 by David Brussin and David Bookspan.

In July 2014, Monetate had about 230 employees.[1]

In October 2019, Monetate was acquired by Kibo, a cloud commerce provider wholly owned by Vista Equity Partners for an undisclosed sum.[2][3] As of 2021, the Monetate brand has been discontinued by Kibo.[4]

In October 2022, Kibo spun out personalization business under the relaunched Monetate brand, including the products of Monetate and Certona. The newly relaunched brand was sold to Centre Lane Partners, a private investment firm. [5]

References[edit]

  1. ^ "Q&A: David Brussin of Monetate".
  2. ^ Hercher, James (11 October 2019). "Kibo Buys Monetate In Its Vista-Backed Bid To Be The Next Ecom Cloud". AdExchanger. Retrieved 14 May 2020.
  3. ^ "Kibo to Acquire Monetate to Personalize the Entire Customer Journey". RIS News. Retrieved 14 May 2020.
  4. ^ "Monetate".
  5. ^ "Kibo Spins Out Personalization Business Under the Monetate Brand". www.businesswire.com. 28 October 2022. Retrieved 10 November 2022.

Retrieved from "https://en.wikipedia.org/w/index.php?title=Monetate&oldid=1221215639"