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On its Frequently Asked Questions (FAQ) page, Social Blade wrote that "in order to best scale our tracking to meet the needs of millions that use Social Blade, we pull data from [[YouTube API|YouTube's public API]]. This means that we're getting the same information you see on public YouTube channel pages, we just work to examine that data across multiple days and aggregate it into a display format that is useful to you."<ref name=SocialBladeFAQ>{{cite web|url=https://socialblade.com/youtube/help|title=Frequently Asked Questions (FAQ)|work=Social Blade|access-date=December 27, 2018}}</ref> Social Blade is a website that contains subscriber predictions.<ref>{{Cite web|url=https://www.techtimes.com/articles/239933/20190320/pewdiepie-briefly-lost-top-spot-on-youtube.htm|title=PewDiePie Briefly Lost Top Spot On YouTube|author=Staff Reporter|date=2019-03-20|website=Tech Times|language=en|access-date=2019-03-26}}</ref> Social Blade also provides real-time subscriber count updates.<ref name=Dwilson2018>{{cite web|last=Dwilson|first=Stephanie Dube|url=https://heavy.com/entertainment/2018/12/pewdiepie-vs-t-series-live-subscriber-count/|title=PewDiePie vs. T-Series Live Subscriber Count|work=[[Heavy.com|Heavy]]|date=December 17, 2018|access-date=December 27, 2018}}</ref>
On its Frequently Asked Questions (FAQ) page, Social Blade wrote that "in order to best scale our tracking to meet the needs of millions that use Social Blade, we pull data from [[YouTube API|YouTube's public API]]. This means that we're getting the same information you see on public YouTube channel pages, we just work to examine that data across multiple days and aggregate it into a display format that is useful to you."<ref name=SocialBladeFAQ>{{cite web|url=https://socialblade.com/youtube/help|title=Frequently Asked Questions (FAQ)|work=Social Blade|access-date=December 27, 2018}}</ref> Social Blade is a website that contains subscriber predictions.<ref>{{Cite web|url=https://www.techtimes.com/articles/239933/20190320/pewdiepie-briefly-lost-top-spot-on-youtube.htm|title=PewDiePie Briefly Lost Top Spot On YouTube|author=Staff Reporter|date=2019-03-20|website=Tech Times|language=en|access-date=2019-03-26}}</ref> Social Blade also provides real-time subscriber count updates.<ref name=Dwilson2018>{{cite web|last=Dwilson|first=Stephanie Dube|url=https://heavy.com/entertainment/2018/12/pewdiepie-vs-t-series-live-subscriber-count/|title=PewDiePie vs. T-Series Live Subscriber Count|work=[[Heavy.com|Heavy]]|date=December 17, 2018|access-date=December 27, 2018}}</ref>


Social Blade has also been noted to work with content creators and YouTube [[multi-channel network]]s (MCNs) to help creators get partnered.<ref name=Alexander2018/>
Social Blade has also been noted to work with content creators and YouTube [[multi-channel network]]s (MCNs) to help creators get partnered.<ref name=Alexander2018>{{cite web|last=Alexander|first=Julia|url=https://www.polygon.com/2018/4/23/17268436/fullscreen-socialblade-youtube-mcn-multi-channel-network-creators-monetization|title=YouTube networks drop thousands of creators as YouTube policy shifts|work=[[Polygon (website)|Polygon]]|date=April 24, 2018|access-date=December 27, 2018}}</ref>


==Recognition==
==Recognition==
===Social media platforms===
===Social media platforms===
An official YouTube Twitter account, @TeamYouTube wrote that "Please know that third party apps, such as SocialBlade, do not accurately reflect subscriber activity."<ref name=DAnastasio2016/> Social Blade's Twitter account responded to that tweet, commenting "We don't make up data. We get it from the [[YouTube API]]. We rely on it for accuracy."<ref name=DAnastasio2016/> Social Blade's community manager Danny Fratella suggested that YouTube content creators may notice subscriber and view count purges more due to a higher accessibility to data-tracking tools like Social Blade.<ref name=DAnastasio2016/>
An official YouTube Twitter account, @TeamYouTube wrote that "Please know that third party apps, such as SocialBlade, do not accurately reflect subscriber activity."<ref name=DAnastasio2016>{{cite web|last=D'Anastasio|first=Cecilia|url=https://kotaku.com/youtube-views-are-down-across-the-board-analysis-says-1790440740|title=YouTube Views Are Down, Analysis Says|work=[[Kotaku]]|date=December 23, 2016|access-date=December 27, 2018}}</ref> Social Blade's Twitter account responded to that tweet, commenting "We don't make up data. We get it from the [[YouTube API]]. We rely on it for accuracy."<ref name=DAnastasio2016/> Social Blade's community manager Danny Fratella suggested that YouTube content creators may notice subscriber and view count purges more due to a higher accessibility to data-tracking tools like Social Blade.<ref name=DAnastasio2016/>


===Media outlets===
===Media outlets===
Social Blade's data and analytics have been cited by mainstream news media outlets (such as ''[[Money (magazine)|Money]]'', ''[[NBC]]'', and ''[[HuffPost]]'')<ref name=Wile2018>{{cite web|last=Wile|first=Rob|url=http://time.com/money/5083955/youtube-star-logan-paul-aokigahara-japan-body-net-worth/|archive-url=https://web.archive.org/web/20180102231621/http://time.com/money/5083955/youtube-star-logan-paul-aokigahara-japan-body-net-worth/|url-status=dead|archive-date=January 2, 2018|title=YouTube Star Logan Paul Is Embroiled in Controversy. Here's How Much Money His Channel Has Earned Him|work=[[Money (magazine)|Money]]|publisher=[[Time (magazine)|Time]]|date=January 2, 2018|access-date=December 27, 2018}}</ref><ref name=CollinsRosenblatt2018>{{cite web|last1=Collins|first1=Ben|last2=Rosenblatt|first2=Kalhan|url=https://www.nbcnews.com/news/us-news/youtube-shooter-repeatedly-posted-grievances-about-video-platform-n862791|title=YouTube shooter repeatedly posted grievances about the video platform|work=[[NBC News]]|date=April 4, 2018|access-date=December 27, 2018}}</ref><ref name=Beres2015>{{cite web|last=Beres|first=Damon|url=https://www.huffingtonpost.com/2015/02/05/youtube-stars-money_n_6549906.html|title=YouTube Stars' Huge Earnings Will Make You Question All Your Life Choices|work=[[HuffPost]]|date=February 5, 2015|access-date=December 27, 2018}}</ref> and outlets focused on Internet culture as well (such as ''[[Kotaku]]'', ''[[Polygon (website)|Polygon]]'', and ''[[Tubefilter]]'').<ref name=DAnastasio2016>{{cite web|last=D'Anastasio|first=Cecilia|url=https://kotaku.com/youtube-views-are-down-across-the-board-analysis-says-1790440740|title=YouTube Views Are Down, Analysis Says|work=[[Kotaku]]|date=December 23, 2016|access-date=December 27, 2018}}</ref><ref name=Alexander2018>{{cite web|last=Alexander|first=Julia|url=https://www.polygon.com/2018/4/23/17268436/fullscreen-socialblade-youtube-mcn-multi-channel-network-creators-monetization|title=YouTube networks drop thousands of creators as YouTube policy shifts|work=[[Polygon (website)|Polygon]]|date=April 24, 2018|access-date=December 27, 2018}}</ref><ref name=Weiss2018>{{cite web|last=Weiss|first=Geoff|url=https://www.tubefilter.com/2018/08/30/pewdiepie-overtaken-most-subscribers-t-series/|title=PewDiePie On Track To Be Overtaken As YouTube's Most-Subscribed Channel In October|work=[[Tubefilter]]|date=August 30, 2018|access-date=December 27, 2018}}</ref>
Aside from using subscriber (or follower) statistics reported by Social Blade, media outlets also cite Social Blade in regard to a content creator's or an account's estimated earnings.<ref name=Wile2018>{{cite web|last=Wile|first=Rob|url=http://time.com/money/5083955/youtube-star-logan-paul-aokigahara-japan-body-net-worth/|archive-url=https://web.archive.org/web/20180102231621/http://time.com/money/5083955/youtube-star-logan-paul-aokigahara-japan-body-net-worth/|url-status=dead|archive-date=January 2, 2018|title=YouTube Star Logan Paul Is Embroiled in Controversy. Here's How Much Money His Channel Has Earned Him|work=[[Money (magazine)|Money]]|publisher=[[Time (magazine)|Time]]|date=January 2, 2018|access-date=December 27, 2018}}</ref> ''HuffPost'' wrote that "Social Blade estimates earnings for each YouTube channel based on the money generated for every thousand ad views. These estimates aren't exact. Instead, they create a minimum and maximum amount that a channel could be earning; in some cases, the range can be huge.<ref name=Beres2015>{{cite web|last=Beres|first=Damon|url=https://www.huffingtonpost.com/2015/02/05/youtube-stars-money_n_6549906.html|title=YouTube Stars' Huge Earnings Will Make You Question All Your Life Choices|work=[[HuffPost]]|date=February 5, 2015|access-date=December 27, 2018}}</ref> Social Blade's support services manager, Jenna Arnold stated that "the range is huge because the CPMs [cost per thousand views] vary SO much. They can be anywhere from $0.25 to $4.00 on average."<ref name=Beres2015/> Urgo has also commented on the $0.25–$4.00 per 1,000 views range, stating "these data points change from time to time and are not an exact science, but generally hold true for most channels.<ref name=CollinsRosenblatt2018>{{cite web|last1=Collins|first1=Ben|last2=Rosenblatt|first2=Kalhan|url=https://www.nbcnews.com/news/us-news/youtube-shooter-repeatedly-posted-grievances-about-video-platform-n862791|title=YouTube shooter repeatedly posted grievances about the video platform|work=[[NBC News]]|date=April 4, 2018|access-date=December 27, 2018}}</ref>

Aside from using subscriber (or follower) statistics reported by Social Blade, media outlets also cite Social Blade in regard to a content creator's or an account's estimated earnings.<ref name=Wile2018/> ''HuffPost'' wrote that "Social Blade estimates earnings for each YouTube channel based on the money generated for every thousand ad views. These estimates aren't exact. Instead, they create a minimum and maximum amount that a channel could be earning; in some cases, the range can be huge.<ref name=Beres2015/> Social Blade's support services manager, Jenna Arnold stated that "the range is huge because the CPMs [cost per thousand views] vary SO much. They can be anywhere from $0.25 to $4.00 on average."<ref name=Beres2015/> Urgo has also commented on the $0.25–$4.00 per 1,000 views range, stating "these data points change from time to time and are not an exact science, but generally hold true for most channels.<ref name=CollinsRosenblatt2018/>


Up until September 2018, Social Blade's blog had been noted for being "continuously updated with articles and news of interest to content creators, helping them stay on top of evolving trends and ways to better use YouTube and other social media services."<ref name=Rich2018>{{cite web|last=Rich|first=Jason R.|url=https://www.entrepreneur.com/article/310195|title=Find Out Who's Watching Your Videos So You Can Give Them More of What They Want|work=[[Entrepreneur (magazine)|Entrepreneur]]|date=April 18, 2018|access-date=December 27, 2018}}</ref>
Up until September 2018, Social Blade's blog had been noted for being "continuously updated with articles and news of interest to content creators, helping them stay on top of evolving trends and ways to better use YouTube and other social media services."<ref name=Rich2018>{{cite web|last=Rich|first=Jason R.|url=https://www.entrepreneur.com/article/310195|title=Find Out Who's Watching Your Videos So You Can Give Them More of What They Want|work=[[Entrepreneur (magazine)|Entrepreneur]]|date=April 18, 2018|access-date=December 27, 2018}}</ref>

Revision as of 14:55, 25 August 2021

Social Blade
Type of site
Statistics ranking/Social networking
Available inEnglish
FoundedFebruary 8, 2008; 16 years ago (2008-02-08)
HeadquartersRaleigh, North Carolina United States
Created byJason Urgo
URLsocialblade.com
RegistrationOptional

Social Blade (sometimes spelled SocialBlade) is an American website that tracks social media statistics and analytics. Social Blade most notably tracks the YouTube platform, but also has analytical information regarding Twitch, Facebook, Instagram, Twitter, TikTok, Trovo, Dailymotion, Mixer, DLive, and StoryFire. Social Blade functions as a third-party API, providing its users with aggregated data from these various social media platforms. Jason Urgo is the CEO of Social Blade.[1]

History

Jason Urgo, the CEO of Social Blade, launched the website in February 2008, to track statistics for the website Digg.[2][3] In 2010, the website switched to track YouTube statistics.[3] In October 2012, Social Blade became an LLC.[2] In 2014, Social Blade launched consulting and channel management services.[2]

On October 24, 2018, Social Blade started a popular live stream to show the subscriber difference between T-Series and PewDiePie in an online competition.[4] In April 2019, the stream regularly had 900 viewers and led to a large increase of Social Blade's subscriber count.[5] To accompany the attention in April 2019, Social Blade pulled an April Fools' joke where they allowed users to change the subscriber counts and ranks to ridiculously high numbers.[6]

Data collection and other functions

On its Frequently Asked Questions (FAQ) page, Social Blade wrote that "in order to best scale our tracking to meet the needs of millions that use Social Blade, we pull data from YouTube's public API. This means that we're getting the same information you see on public YouTube channel pages, we just work to examine that data across multiple days and aggregate it into a display format that is useful to you."[7] Social Blade is a website that contains subscriber predictions.[8] Social Blade also provides real-time subscriber count updates.[9]

Social Blade has also been noted to work with content creators and YouTube multi-channel networks (MCNs) to help creators get partnered.[1]

Recognition

Social media platforms

An official YouTube Twitter account, @TeamYouTube wrote that "Please know that third party apps, such as SocialBlade, do not accurately reflect subscriber activity."[10] Social Blade's Twitter account responded to that tweet, commenting "We don't make up data. We get it from the YouTube API. We rely on it for accuracy."[10] Social Blade's community manager Danny Fratella suggested that YouTube content creators may notice subscriber and view count purges more due to a higher accessibility to data-tracking tools like Social Blade.[10]

Media outlets

Aside from using subscriber (or follower) statistics reported by Social Blade, media outlets also cite Social Blade in regard to a content creator's or an account's estimated earnings.[11] HuffPost wrote that "Social Blade estimates earnings for each YouTube channel based on the money generated for every thousand ad views. These estimates aren't exact. Instead, they create a minimum and maximum amount that a channel could be earning; in some cases, the range can be huge.[12] Social Blade's support services manager, Jenna Arnold stated that "the range is huge because the CPMs [cost per thousand views] vary SO much. They can be anywhere from $0.25 to $4.00 on average."[12] Urgo has also commented on the $0.25–$4.00 per 1,000 views range, stating "these data points change from time to time and are not an exact science, but generally hold true for most channels.[13]

Up until September 2018, Social Blade's blog had been noted for being "continuously updated with articles and news of interest to content creators, helping them stay on top of evolving trends and ways to better use YouTube and other social media services."[14]

References

  1. ^ a b Alexander, Julia (April 24, 2018). "YouTube networks drop thousands of creators as YouTube policy shifts". Polygon. Retrieved December 27, 2018.
  2. ^ a b c Urgo, Jason (February 8, 2017). "Nine Years of Social Blade!". Social Blade. Retrieved December 27, 2018.
  3. ^ a b "All About Social Blade". Social Blade. Retrieved December 27, 2018.
  4. ^ "PewDiePie is YouTube's most-subscribed channel. He's about to be dethroned". Washington Post. Archived from the original on 8 January 2019. Retrieved 7 January 2019.
  5. ^ Walker, Alex (April 1, 2019). "The Dumbest Race On The Internet Is Finally Over". KoTaKu. Retrieved April 11, 2019.
  6. ^ Porter, Matt (April 1, 2019). "April Fools' or hacked? Social Blade features altered PewDiePie and T-Series pages". Retrieved April 11, 2019.
  7. ^ "Frequently Asked Questions (FAQ)". Social Blade. Retrieved December 27, 2018.
  8. ^ Staff Reporter (2019-03-20). "PewDiePie Briefly Lost Top Spot On YouTube". Tech Times. Retrieved 2019-03-26.
  9. ^ Dwilson, Stephanie Dube (December 17, 2018). "PewDiePie vs. T-Series Live Subscriber Count". Heavy. Retrieved December 27, 2018.
  10. ^ a b c D'Anastasio, Cecilia (December 23, 2016). "YouTube Views Are Down, Analysis Says". Kotaku. Retrieved December 27, 2018.
  11. ^ Wile, Rob (January 2, 2018). "YouTube Star Logan Paul Is Embroiled in Controversy. Here's How Much Money His Channel Has Earned Him". Money. Time. Archived from the original on January 2, 2018. Retrieved December 27, 2018.
  12. ^ a b Beres, Damon (February 5, 2015). "YouTube Stars' Huge Earnings Will Make You Question All Your Life Choices". HuffPost. Retrieved December 27, 2018.
  13. ^ Collins, Ben; Rosenblatt, Kalhan (April 4, 2018). "YouTube shooter repeatedly posted grievances about the video platform". NBC News. Retrieved December 27, 2018.
  14. ^ Rich, Jason R. (April 18, 2018). "Find Out Who's Watching Your Videos So You Can Give Them More of What They Want". Entrepreneur. Retrieved December 27, 2018.
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