Alpina colors
| Alpina Farben Vertriebs GmbH & Co. KG
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| legal form | GmbH & Co. KG |
| founding | 1983 |
| Seat | Ober-Ramstadt , Germany |
| sales | 1.3 billion euros (2016) |
| Website | www.alpina-farben.de |
Alpina is a registered trademark of the Deutsche Amphibolin-Werke (DAW) based in Ober-Ramstadt in the Darmstadt-Dieburg district in Hesse and became known through the product Alpinaweiß. The products available under this brand name are sold in Germany by Alpina Farben Vertriebs GmbH & Co. KG , in Switzerland by Alpina Farben AG and in Austria by Glemadur Farben und Lacke Vertriebsges. mbH . Alpina Farben Vertriebs GmbH & Co. KG is one of eight DAW sales companies in Germany and sells paints, varnishes and glazes for house and living space design. It belongs entirely to DAW. The entire group employed around 4500 people in 2016 and had an annual turnover of 1.262 billion euros. Since 2007 the annual balance sheet has been consolidated in the DAW balance sheet.
history
The wall paint Alpinaweiß was brought onto the market in 1901 by the chemist and paint manufacturer Robert Murjahn. In 1909 Alpinaweiß is registered as a trademark. This allowed wall paint, which at that time was only available as a powder, to be mixed in cold instead of heated water. The idea for the name came to the entrepreneur Murjahn in Lucerne when he looked from the hotel window at the white, snow-capped mountains. Alpinaweiß has been Europe's best-selling interior paint since 1979.
Awards
- Superbrand 2009
- Brand of the Century 2010
Web links
Individual evidence
- ^ Website of the Deutsche Amphibolinwerbe - DAW SE. Retrieved November 21, 2016 .
- ↑ DAW in the electronic Federal Gazette (fiscal year 2007) .
- ^ Alpine colors in the electronic Federal Gazette 2006 .
- ↑ Alpine colors in the electronic Federal Gazette 2007 .
- ^ History of the German Amphiboline Works. Retrieved November 21, 2016 .