Image of old age

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Even in secular societies, the image of old age is largely (and often without being aware of it) shaped by religious traditions. In societies with a living religious tradition, this connection is quite evident. You really can't write about images of old age without going into it.
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Portrait of an elderly woman

In the social sciences , especially the science of aging , gerontology , the image of old age (sometimes also called the image of aging) is the totality of ideas and attitudes towards age . A distinction is made between individual and social age images.

The individual image of a person's age has emerged or has been influenced by their biographical influences over the decades. It is formed from convictions or experiences: how experienced old people are, in what socio-economic or health situation they find themselves and what aging therefore means for the person concerned. A person's decisions are in turn influenced by the image of age. The existing image of old age in a society can be positive or negative. In the negative case it leads to age discrimination .

Tews already points to the emergence of images of old age, which exist alongside one another and which exist in many areas, as a reflection of the reality of old age: on television, in the press, in fiction, in advertising, in the visual arts, in texts from pop music. It is undisputed that images of old age can be influenced. You can show what has changed with age, but you can e.g. B. by changing the age representation on television, press, etc. in the evaluation. In 2008, ARD responded indirectly to a short series by ZDF from 2007 with a theme week entitled “Demographic Change” . In marketing, senior citizens as a target group ( Best Agers , Silvermarket) are already the target of special advertising campaigns from large companies.

See also

literature

  • Young pictures of old age. Edited by Vera von Achenbach, Barbara Eifert, Klartext Verlag, 2011.
  • Images of changing aging. Historical, intercultural, theoretical and current perspective. Josef Ehmer , Otfried Höffe , Volume 1 of the series “Aging in Germany”, 2009.
  • BMFSFJ (Federal Ministry for Family, Seniors, Women and Youth): Sixth report on the situation of the older generation in the Federal Republic of Germany. Images of old age in society. Berlin 2010.
  • Josef Gaida: Selected aspects of old age as a full-time carer. A 1997 qualitative study in old people's and nursing homes.
  • Erving Goffman : We all play theater. The self-expression in everyday life. Munich: Piper-Verlag, 2003.
  • Thomas Richter (ed.) :! Age culture ?. Reflections - distorted images - visions (catalogs of the Francke Foundations in Halle; 12). Halle / Saale 2003.
  • S. Miner Salari, M. Rich 2001: Social and environmental infantilization of aged persons: Observations in two adult day care centers. The International Journal of Aging and Human Development 52 (1): 115-134.
  • Hans Peter Tews: Images of Age. About changing and influencing ideas and attitudes towards age . KDA Forum Volume 16. Cologne, 1991. 152 pp.
  • Kai Erich Wahle: The latest story - From elitist to general retirement. Series: Image of old age and the experience of old age in historical change (Part IV), in: Pro Alter 39, 2007, no. 2, pp. 54–62.
  • Kai Erich Wahle: History & Age. Image of old age and the experience of old age in historical change, Cologne 2009.
  • G. Willems: From the modernization of old age - pictures of old age in older and newer literature. P. 47–63 in: M. Friedenthal-Haase (Ed.), Get old - be old. Perspectives on life from different sciences. Vol. 50. Frankfurt a. M., Peter Lang, 2001.
  • Petra Bruns, Werner Bruns , Rainer Böhme: The Age Revolution , Aufbau-Verlag, Berlin 2007.

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