American Marketing Association
The American Marketing Association is the world's leading scientific association in the marketing field . In 1998 it had 40,000 members.
The AMA was formed in 1937 from the predecessor organizations National Association of Marketing Teachers and American Marketing Society . She also publishes numerous publications.
The AMA is editor of the prestigious journals Journal of Marketing and Journal of Marketing Research .
Individual evidence
- ↑ "About AMA" . American Marketing Association. Archived from the original on October 18, 2008. Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. Retrieved October 3, 2008.
- ↑ http://www.handelsblatt.com/bwl-journals/
