Journal of Marketing
| Journal of Marketing (JM)
|
|
|---|---|
| description | Scientific journal |
| Area of Expertise | Business administration |
| language | English |
| Frequency of publication | 6 times a year |
| Editor-in-chief | Gary L. Frazier |
| editor | American Marketing Association |
| Web link | Web link |
| ISSN |
0022-2429 |
The Journal of Marketing ( JM ) is a six-times-a-year scientific journal on business topics. It is published by the American Marketing Association and is considered one of the most respected magazines in its field.
history
The magazine has existed since 1936. The current editor-in-chief is V. Kumar of the J. Mack Robinson College of Business .
reception
The magazine ranking VHB-JOURQUAL (2008) places the magazine in the best category A + , the magazine ranking of the Handelsblatt Betriebswirte-Rankings (2009) places it in the best category 1.00 . The magazine ranking of the British Association of Business Schools (2010) places it in the best category 4 .
The Journal of Marketing's Impact Factor in 2012 was 3.368. In the statistics of the Social Sciences Citation Index , the journal with this impact factor was ranked 11th out of 116 journals in the business category.
Individual evidence
- ↑ a b http://www.handelsblatt.com/bwl-journals/
- ↑ http://www.the-abs.org.uk/?id=257
- ^ ISI Web of Knowledge, Journal Citation Reports, Social Sciences Edition, 2013.