Anime Music Video

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As Anime Music Video (. F English. Anime - music video , abbreviated AMV ) is called a music video of fans created from excerpts of anime productions and to selected music. The Anime Music Videos form a subgroup of the Unofficial Music Videos (UMVs), which are modifications of existing videos of any kind and are not limited to Anime. Originally they were performed at anime conventions and the spread of AMVs depended on these meetings. This changed with the introduction of the Internet and sufficient network capacities . Videos are now seen as a form of expression for fans, where the recycling of ideas and the reinvention of content play a central role in the imagination of young people and adults.

The free design of the music videos also creates works that leave a completely new impression of an anime. B. only certain scenes can be selected that reflect a particular mood or situation. The mixing of videos from different sources also means that characters come together in these, who probably would never have met in one work.

history

The first parodying anime music video was performed by James Kaposztas in New Jersey in December 1982, according to Fred Patten . It consisted of brutal scenes from the anime Uchū Senkan Yamato , which were underlaid with the title All You Need Is Love by the Beatles .

In September 1993 the first notable appearance of an AMV can be recorded. Vlad G. Pohnert's Orange Road combined the hit I Only Wanna 'Be with You (1993) by Samantha Fox with video clips from the anime adaptation of Izumi Matsumoto's Kimagure Orange Road . Both works shared the common content of accompanying an intellectual boy who falls in love with a headstrong girl and has to overcome various obstacles. Although the AMV was only shown at private events and was therefore known to a limited audience, it serves as an indication of the relationship between the two topics in popular culture.

The first generation of AMV creators like Otaku Vengeance or Dark Rose Studios also produced works that made use of dark, rebellious titles and perverted the original content of the anime. In AMV Bitches , for example, the characters from the children's series Pokémon sang verses like "Bitches love me, cause they know that I can rock [...]" in lip-sync.

Classification

MVs can be classified according to different characteristics. While AMVs used to be simple sequences and repetitions of individual scenes, some of which were created using the simplest editing techniques, such as transferring from VHS to VHS recorder, the demand increased with the spread of professional video editing on the home PC . Two basic types of video evolved. On the one hand the AMVs, who use the modern effects and possibilities to increase the impression power of the anime in interaction with the music, on the other hand the creators of videos, who mainly aim only at the effects themselves. Furthermore, the videos can be broken down by topic, as Jamie Sexton does, for example, building on the theoretical explanation on AMVWiki.org :

  1. Storytelling: Both music and matching video scenes are used to tell your own story that goes along with the original plot of the anime or uses certain parts of it to implement your own idea.
  2. Informational: The music video focuses on conveying a message, often related to the creator's feelings about topics like love, war, innocence, etc.
  3. Examination of topics: Some of the videos deal with the development of characters, their personality, biography and also relationships. Sometimes they are also examined for similarities and analogies.

Legal situation

According to German law, the public distribution of Anime Music Videos for non-private purposes or without the permission of all authors is illegal. They violate § 106 UrhG in several ways, which in turn refers to the definition of protected works § 2 UrhG. Accordingly, both the further processing of the anime and the reproduction of the music are a violation of copyright law if they are made publicly available. The repeatedly found indications that this is a gray area , analogous to fansubs , must be contradicted, as there is a clear legal regulation.

According to German copyright law, it is illegal to publish AMVs - but there are seldom complaints because the videos show a certain ambivalence. That is, they are copyright infringement and advertising in one. The most common point of attack of such videos is the music, as it is often not modified and thus represents a direct copy. AMVs as well as UMVs are classified as illegal in many countries due to the prevailing legislation.

Despite these restrictions, Anime Music Videos are themselves performed at industrial exhibitions and trade shows, or even competitions such as the AMV Iron Chef - a nod to the cooking show Iron Chef - are held where participants must create an AMV within a given time limit that is then assessed. Outside of Japan, it is assumed that the market is not big enough for license holders to act, as the promotional character in particular would predominate. However, this cannot be understood as protection against legal action. For example, the largest site in the AnimeMusicVideos.org scene had to remove over 2000 videos from their servers in 2005 after Wind-Up Records had obtained a warning and a declaration of cease and desist.

literature

  • Fred Patten, Carl Macek: Watching anime, reading manga: 25 years of essays and reviews . Stone Bridge Press, LLC, 2004, ISBN 978-1-880656-92-1 .
  • Jamie Sexton: Music, Sound and Multimedia: From the Live to the Virtual . Edinburgh University Press, 2007, ISBN 978-0-7486-2534-5 .

Individual evidence

  1. ^ A b c d Jamie Sexton: Music, Sound and Multimedia: From the Live to the Virtual . Edinburgh University Press, 2007, ISBN 978-0-7486-2534-5 , pp. 31-47 .
  2. ↑ a b Robin E. Brenner: Understanding Manga and Anime . Libraries Unlimited, 2007, ISBN 978-1-59158-332-5 , pp. 201 .
  3. ↑ Fred Patten, Carl Macek: Watching anime, reading manga: 25 years of essays and reviews . Stone Bridge Press, LLC, 2004, ISBN 978-1-880656-92-1 , pp. 30 .
  4. ↑ AnimeMusicVideos.Org Served with Cease & Desist Order. Anime News Network, November 18, 2005, accessed March 18, 2009 .

Web links