Article Marketing

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Article marketing refers to a marketing tool , which especially in online marketing is used.

description

An author provides a (specialist) article he has written himself for publication free of charge. The article contains further information on products, services or other offers of the author that he would like to advertise. Often this is a hyperlink to the author's website or an author profile with contact details.

By publishing an article, the author hopes to attract interested parties to his products and services. In return, the website that publishes the article benefits from the fact that it receives free content. The principle of "content for traffic" (content in return for visitors) is closely related to the term content syndication .

As part of article marketing, the articles can be published in various media. In addition to publishing on websites, publishing in print media and email newsletters is also popular.