Article directory
An article directory is a website on which every Internet user can write articles (ie text contributions) that may contain hyperlinks of their choice (to varying degrees) . The motivation of the lyricists is within the scope of search engine optimization by setting back links to their websites, the order in the results of search engines to improve. Article directories are organized by topic , similar to web directories .
Emergence
There are a lot of contradicting sources and statements about the origin and the idea of the article directories. It is clear, however, that article directories, which have been around for many years, have gained new impetus and widespread popularity with the development of Web 2.0 . From the perspective of the Web 2.0 movement, article directories are nothing more than a further possibility to involve every Internet user in the creation of new content.
Guidelines and characteristics
- The copyright must lie with the publicist himself.
- Some article directories require that the articles submitted be written exclusively for you.
- The articles must have a minimum length (expressed in words or characters).
- The author can set hyperlinks to websites of his choice, at least one. Usually more links are allowed if the author puts a backlink to the article directory on a website he maintains or is ready to submit a particularly long text.
- Many article directories allow companies and products to be presented, provided the article is sufficiently factual and provides added value for the reader.
- Authors, on the other hand, are usually denied the activation of adult texts or texts with other serious deficiencies (spelling)
Motivations
On the one hand, the operator of the article directory earns money through advertisements that he places there. Therefore, he is interested in receiving articles with high quality content, which in turn are interesting for as many readers as possible. On the other hand, he can sell links if he has a well-rated article directory.
The author of an article may describe products and on the website link his company. He can also match the text and the linked words with the keywords he uses , which can have a positive effect on the ranking in search engines . The pages in question are often used primarily to advertise and optimize your own website. Another reason for authors to write articles is the ability to make money offered by a number of portals. Depending on the provider, you either have to provide your AdSense Pub ID, insert a snippet of AdSense code, or you will receive a share of the income from advertising the article directory.
Readers may find useful content there, such as tips on operating technical devices or suggestions for leisure activities.
criticism
Article directories are therefore generally nothing more than a collection of advertising copy and / or press releases published by companies and are primarily created for the purpose of collecting backlinks. Less emphasis is placed on the quality of the contributions. The pages are also used to refer to chargeable websites with hyperlinks from the reputable article page. Article directories of questionable quality created specifically by search engine spammers make it possible, for example, to generate income via Google AdSense .
The advantage for the spammers is that the backlink texts can contain freely selectable words and can also be referred to subpages of a website with the help of deep links . Books that deal with the topic of free advertising even offer lists of the best Internet article directories for backlinks in the appendix. This makes it clear that for many authors of articles in directories it is mainly important to improve the ranking of their pages in a search engine via the hyperlinks to be found on the article pages. The technical contributions in an article directory should contribute to " increasing the PageRank of your (own) website. In terms of content, it should of course be about topics that are of interest to your own target group. ”When using multiple directories,“ Do not use the same text every time, as this could lead to the damaging effect of the Page is devalued by the search engines. "
See also
swell
- ↑ Andreas Goetze: Internet marketing: guidelines for an Internet presence suitable for marketing , Igel Verlag Fachbuch, ISBN 3-86815-188-5 .
- ↑ Sebastian Golla: Internet marketing as a communication method for customer acquisition , Grin Verlag, ISBN 3-640-38645-0 .
- ↑ See for example Hans-Peter Oswald: Werbung zum Nulltarif (2008).
- ↑ Doris Hinsberger: This is how you set up a typing office: On small start-ups in the home office (2008), p. 66.