BEA (exhibition)
The BEA is a Swiss exhibition for trade , agriculture and industry and takes place every spring in Bern . The BEA is organized by Bernexpo AG . In 2020, the BEA had to be canceled due to the COVID-19 pandemic .
Creation and concept
On December 7, 1949, Hermann Frey, Oskar Schenker, Richard Leutenegger and Hans Schmid, together with 12 people involved, founded the BEA Bern exhibitor cooperative , the forerunner of today's Bernexpo AG . The purpose of this cooperative was to promote and hold exhibitions and similar events.
The first BEA took place on September 1, 1951. The highlights of the first event were a housewives day , a large autumn and winter fashion show and a so-called BEA cabaret. In addition, there was a free cinema on the exhibition grounds and a balloon race for young people. 160 exhibitors took part in the first event.
In terms of visitors, the BEA is the second largest public exhibition in Switzerland after the OLMA . In terms of area and the number of exhibitors, it is even the largest public exhibition in Switzerland. In 2014, the 63rd edition of the BEA recorded over 950 exhibitors and over 300,000 visitors. The main focus of the BEA is still on the living cultural heritage of Bern and its surroundings. This includes the agricultural and traditional character as well as the homely atmosphere. In contrast, at certain special shows and as a main component in the exhibition areas, the focus is on innovative and novel topics.
After the Emmental (2011) and the Bernese Oberland (2012), the city of Bern presented itself at the BEA in 2013. From 2014 the BEA will take place under one motto. The motto in 2014 was “wild”, in 2015 “cow-colored and mega strong” and in 2016 “original and original”.
Exhibition areas
As an exhibition for trade, agriculture and industry, the following sectors are represented at the BEA:
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Special shows
In addition to the commercial exhibition areas, several special shows are presented at the BEA, some of which are held over several years. The most important special shows are:
- “Enjoyment & Tradition”: regional products and specialties, ancient sports and traditional handicrafts
- BEActive: Interactive sports world with trend and outdoor sports
- Green center: Zealand - Gmuesland
- PFERD - The National Horse Fair: Parallel fair to BEA with tournaments, shows, specialist arena, exhibition
- BEA Women
Web links
- Official website of the BEA
- Official website of the national horse fair PFERD
- Official website of BERNEXPO
Individual evidence
- ↑ Extract from the commercial register for BERNEXPO AG. Internet extract (not certified). (No longer available online.) In: Commercial Register of the Canton of Bern. Commercial Register Office of the Canton of Bern, July 5, 2011, formerly the original ; Retrieved September 2, 2011 . ( Page no longer available , search in web archives ) Info: The link was automatically marked as defective. Please check the link according to the instructions and then remove this notice.
- ↑ Swiss trade fair calendar: Messen_in_der_Schweiz. (No longer available online.) Archived from the original on March 15, 2017 ; accessed on March 14, 2017 . Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.
- ↑ Berner Zeitung Online: Visitor record equalized: 300,000 defied the constant rain Article from May 5, 2014
