BSW.

Logo of the official self-help organization

The civil servant self-help work , BSW for short (also: BSW. The advantage for the public service ; formerly: BSW. The BonusClub ) is a German customer loyalty program .

history

The company, founded in 1960 by customs officers in Hamburg , is one of the oldest nationwide bonus systems . From the joint purchase of heating material, the civil servant self-help system developed with the aim of opening up purchase discounts for members - civil servants and public employees. The seat of the main administration is in Bayreuth .

membership

Participation in the BSW is chargeable; there is an admission fee and an annual membership fee.

When purchasing from a BSW partner company, the turnover is recorded via the membership card and the bonus referred to as the "benefit" is credited to the member account. In this way, the customer receives percentage discounts when purchasing from partner companies.

business

The BSW is a member-financed system in the form of a registered association (BSW e.V.).

The technical operation of the VVS group of companies, BSW Consumer Service GmbH . BSW and Allgemeine Verwaltungs- und Service GmbH (AVS) manage 5 million customer cards under the umbrella of VVS Holding GmbH (VVS) . Examples: Kurier € ard, Discovery Pass for the Nuremberg Metropolitan Region. A total of 212 people are employed in the VVS.

Web links

Individual evidence

↑ Bayreuth District Court, HRB 184, Sheet 1, No. 1 of the entry: "The articles of association were established on November 10, 1960 ..."
^ Ralf T. Kreutzer: Practice-oriented dialog marketing. Concepts-instruments-case studies. Gabler, Wiesbaden 2009, ISBN 978-3-8349-0574-1 , p. 223.
↑ www.bsw.de/FAQ: Is there a fee to be a member of BSW?
↑ Wolfgang Hartmann, Ralf Kreutzer, Holger Kuhfuß (eds.): Manual Couponing. Gabler, Wiesbaden 2003, ISBN 3-409-12350-4 , p. 676.
↑ Structure ( Memento of the original from June 29, 2009 in the Internet Archive ) Info: The archive link was automatically inserted and not yet checked. Please check the original and archive link according to the instructions and then remove this notice. (accessed on August 5, 2009) @1@ 2Template: Webachiv / IABot / www.avs.de
↑ VVS-Holding - About us (accessed on August 5, 2009)
^ Ralf T. Kreutzer: Practice-oriented dialog marketing. Concepts-instruments-case studies. Gabler, Wiesbaden 2009, ISBN 978-3-8349-0574-1 , p. 224.
↑ AVS references

[1] Bayreuth District Court, HRB 184, Sheet 1, No. 1 of the entry: "The articles of association were established on November 10, 1960 ..."

[2] Ralf T. Kreutzer: Practice-oriented dialog marketing. Concepts-instruments-case studies. Gabler, Wiesbaden 2009, ISBN 978-3-8349-0574-1 , p. 223.

[3] www.bsw.de/FAQ: Is there a fee to be a member of BSW?

[4] Wolfgang Hartmann, Ralf Kreutzer, Holger Kuhfuß (eds.): Manual Couponing. Gabler, Wiesbaden 2003, ISBN 3-409-12350-4 , p. 676.

[5] Structure ( Memento of the original from June 29, 2009 in the Internet Archive ) Info: The archive link was automatically inserted and not yet checked. Please check the original and archive link according to the instructions and then remove this notice. (accessed on August 5, 2009) @1@ 2Template: Webachiv / IABot / www.avs.de

[6] VVS-Holding - About us (accessed on August 5, 2009)

[7] Ralf T. Kreutzer: Practice-oriented dialog marketing. Concepts-instruments-case studies. Gabler, Wiesbaden 2009, ISBN 978-3-8349-0574-1 , p. 224.

[8] AVS references