Blender (magazine)
Blender was an American music magazine .
history
Blender was initially released in 1994 in the form of software on CD-ROM for Windows and Macintosh . The monthly medium was aimed at a young male audience and included reviews of new music albums , film interviews, video clips and animations . Blender was put together by a three-person editorial team based in New York City, consisting of designer Jason Pearson, David Cherry, and editor-in-chief Regina Joseph. The title Blender (English for Mixer ) alludes to the mix of traditional and innovative content of the magazine. The project, which was new at the time, was financed by Felix Dennis, founder of the Dennis Publishing company. The product, which is priced more in the area of audio CDs than conventional music magazines, met with great interest from critics, dealers and artists, but it sold poorly. The expansion into the British market, where from 1995 a total of 15 issues appeared on CD, did nothing to change that. Eventually the project was discontinued. However, Dennis had registered the Blender brand and a few years later launched a music magazine of the same name on the American market.
In 2001, Blender appeared as a glossy magazine every two months. It started with a circulation of 400,000 as a competitor to Rolling Stone and Vibe . It also appeared as a web edition, Blender.com. Both were quite successful. The print edition achieved a stable paid circulation of 912,739. Dennis Publishing sold Blender together with the US edition of the men's magazine Maxim and the gadget magazine Stuff for around $ 250 million to the Quadrangle Group, from where they went to the Alpha Media Group, which was founded in 2007. This stopped the publication of the print edition of Blender with the last issue in April 2009 for economic reasons.