BodyLove
BodyLove is an internationally oriented photo campaign with which the photographer Silvana Denker promotes more self-love as well as more tolerance and respect for different body shapes.
campaign
Eight women and eight men each pose in black underwear in the campaign photos. On their bellies is a letter of the expression "BodyLove". They are not professional models, but eight people of different sex, age, weight and body type, as well as different sizes and skin colors. They are in public in pedestrian zones or in front of special monuments , e.g. B. the Eiffel Tower , photographed.
target
The campaign aims to show that every person is beautiful in their physical individuality. She advocates more self-love and takes the position that there are no mistakes with regard to the human body, only differences. BodyLove thus defies the clichés of common advertising aesthetics and is directed against the dictatorship of ideals of beauty . The campaign condemns “ shitstorms ” on the Internet, in which people are insulted or bullied because of their appearance. The photographer Silvana Denker, who also works as a plus-size model herself, is looking for models for the photo series primarily through calls on social media channels. Everyone can apply to take part in the so-called "BodyLove Walk".
sponsor
Until the end of 2015, Silvana Denker financed the costs for the BodyLove photo productions herself. Since January 2016, the Frankfurt fashion company Happy Size Versand has been the official sponsor of BodyLove. The online shop, which specializes in selling plus-size fashion, is thus financing the international continuation of the campaign.
Tour stations
The BodyLove campaign stopped in 2015 in the cities of Siegen, Hamburg, Koblenz, Cologne, Berlin, Stuttgart and Bremen. In 2016 BodyLove came to the cities of Frankfurt, Paris, Vienna, Düsseldorf, London, Milan, Rome, Dresden, Barcelona, Munich, Copenhagen, Stockholm, Saarbrücken, Hanover, Berlin, Zurich, Budapest, Salzburg, New York, Los Angeles, Kassel and ended in victories.
Individual evidence
- ↑ Campaign for more tolerance , on: rhein-zeitung.de, accessed on November 18, 2016
- ↑ a b Together against false ideals of beauty , from: salzburg.com, accessed on November 18, 2016
- ↑ Against false ideals of beauty and for more self-love! , at: cosmopolitan.de, accessed on November 18, 2016
- ↑ For a realistic image of women , on: swr.de, accessed on November 18, 2016
- ↑ happy-Size.de accessed on November 18, 2016
- ↑ Photo campaign in the pedestrian zone , on: siegener-zeitung.de, accessed on November 18, 2016
- ↑ The photographer wants to take pictures of women from Hamburg in underwear , at: abendblatt.de, accessed on November 18, 2016
- ↑ Campaign for more tolerance - half-naked people pose at Koblenz main station , at: rhein-zeitung.de, accessed on November 18, 2016
- ↑ Photo shoot against beauty madness in Cologne , on: ksta.de, accessed on November 18, 2016
- ↑ "Normal" women are so beautiful , at: bild.de, accessed on November 18, 2016
- ↑ When women suddenly walk through the city in underwear , go to: woman.at, accessed on November 18, 2016
- ↑ BodyLove - These women love their bodies , on: rp-online.de, accessed on November 18, 2016
- ↑ “Bodylove” stops at Dresden's Theaterplatz , on: dnn.de, accessed on November 18, 2016
- ↑ To kamp mod kropskam and mobning: Otte danskere smed tøjet and viste their "superfect" kroppe , on: Lokalavisen.dk, accessed on November 18, 2016
- ↑ With keres nyolc nő fekete fehérneműben a Hősök terén? , on: rtl.hu, accessed on November 18, 2016
- ↑ Plus-size model: After New York and Rome, “Bodylove” ends in Siegen , on: rhein-zeitung.de, accessed February 1, 2020