Brahma (beer)

Beer brand logo

Brahma is a beer that is made by the Brazilian brewery AmBev . It was first brewed in 1888 by the company Manufatura de Cerveja Brahma Villiger & Companhia of the Swiss immigrant Joseph Villiger. In 1999 this merged with the Companhia Antarctica brewery to form AmBev.

There are different versions of the origin of the name of the beer. In the beer museum of the Brazilian city of Blumenau you can read that the name goes back to the founder of the modern Brahma brewery Georg Maschke. Brahma is then an abbreviation of the word "Brauhaus Maschke".

The beer became known, among other things, for its innovative marketing, which won many awards at advertising film festivals like the one in Cannes .

variants

Brahma is available in the following variants:

Brahma : a lager with an alcohol content of 4.8% that has been marketed worldwide since 2004.
Brahva : corresponds to the above Brahma, but is only sold under this name in Central American countries such as Guatemala.
Brahma Chopp : a lager with 5% alcohol, it is sold in Brazil.
Brahma Extra
Brahma Light
Brahma malt beer
Brahma Ice : is only sold in Venezuela.
Brahma Black

In Argentina, the distribution of Cervecería y Maltería Quilmes SAICA y G. was taken over, as InBev had a stake in this brewery.

Individual evidence

↑ CIA DE BEBIDAS DAS AMÉRICAS - AMBEV - ABIR . In: ABIR . ( org.br [accessed July 3, 2018]).
^ Edgar Helmut Köb: The Brahma brewery and the modernization of the beverage trade in Rio de Janeiro 1888 to 1930. Franz Steiner Verlag, Stuttgart 2005, ISBN 3-515-08397-9 , p. 92.

Web links

Commons : Brahma - collection of images

English side
Brazilian side (Portuguese)
Argentine side (Spanish)

[1] CIA DE BEBIDAS DAS AMÉRICAS - AMBEV - ABIR . In: ABIR . ( org.br [accessed July 3, 2018]).

[2] Edgar Helmut Köb: The Brahma brewery and the modernization of the beverage trade in Rio de Janeiro 1888 to 1930. Franz Steiner Verlag, Stuttgart 2005, ISBN 3-515-08397-9 , p. 92.