Carolyn Davidson

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The Nike Swoosh

Carolyn Davidson (* 1943 ) is an American graphic designer and the developer of the Nike Swoosh logo .

Life

While studying graphic design at Portland State University in 1971, Nike founder Phil Knight commissioned her to create a sign for a sports shoe. Knight, who was an accounting lecturer at the university at the time, asked her to create "a stripe or logo" that would exude speed and movement. From a series of proposals, Knight selected the one who portrays the wings of the Greek goddess of victory Nike .

Davidson received $ 35 for her design at the time and continued to work for Nike.

After Nike had successfully established itself in the market, Davidson was invited by Phil Knight in 1983. At that meeting, she received a gold Swoosh ring with a diamond, a certificate, and 500 shares of Nike, which at the time had an estimated market value of $ 150 and later, as Davidson has not sold any shares, worth $ 643,035 were (as of 2011). After a total of 6 stock splits at a ratio of 2: 1 since 1990, the 500 shares have become 32,000 shares valued at around US $ 2.4 million (as of 2018, price US $ 75).

After 29 years in the design industry, Carolyn Davidson retired from her job. She has two children and lives in Portland, Oregon.

literature

  • Barbara Smit: Three stripes against Puma. Campus Verlag, 2005, ISBN 3-593-37691-1 , p. 187.
  • Aaron Frisch: The Story of Nike. Built for Success. The Creative Company, 2008, ISBN 978-1-58341-608-2 .
  • Robert Goldman, Stephen Papson: Nike culture: the sign of the swoosh. Core cultural icons. Social Theory Verlag SAGE, 1998, ISBN 0-7619-6149-6 , p. 17.
  • Rick Reilly: The Life of Reilly: The Best of Sports Illustrated's Rick Reilly . Sports Illustrated Books, 2003, ISBN 1-931933-59-6 .
  • Martin Baltes: Absolute brands, labels, brands . Orange Press, 2004, ISBN 3-936086-19-2 .

Individual evidence

  1. ^ Geoff Hollister: Out of nowhere: the inside story of how Nike marketed the culture of running. Meyer & Meyer Verlag, 2008, ISBN 978-1-84126-234-5 , p. 73.
  2. ↑ Robert Goldman, Stephen Papson: Nike culture: the sign of the swoosh. SAGE, 1998, ISBN 0-7619-6149-6 .
  3. ↑ Designguide.at: The Nike logo. $ 35 for a logo design.
  4. ^ Kateri Drexler: Icons of Business: An Encyclopedia of Mavericks, Movers, And Shakers. Greenwood Publishing Group, 2006, ISBN 0-313-33862-0 , pp. 273-274.
  5. ↑ http://www.dailymail.co.uk/news/article-2004273/Woman-designed-Nike-swoosh-explains-story-inception-40-years-ago.html
  6. ↑ Designguide.at: The Nike logo. $ 35 for a logo design.
  7. ^ The story of Nike. (English)
personal data
SURNAME Davidson, Carolyn
BRIEF DESCRIPTION American graphic designer and creator of the Nike Swoosh logo
DATE OF BIRTH 1943