Cha Cha
ChaCha is a text message answering service launched in the USA in January 2008 and operated by ChaCha Search in Carmel , Indiana, USA.
The registered user can ask short questions via SMS or voice, which are then processed and answered by “guides” within a very short time via SMS. These "guides" work on a freelance basis and receive financial compensation for each question they deal with. The service is financed through advertising, among other things. Together with the answer, the user receives a link to a short advertising message. Based on the user profile and the evaluation of the question, the advertising message can be directed very precisely to specific target groups. Above all, Barack Obama's SMS campaign , in which he targeted potential voters in the so-called “ swing states ” , became known internationally . In the fourth quarter of 2008, 74 million inquiries are said to have been made via ChaCha. That would supposedly correspond to 70% of the volume of the similar service from Google .
Remarks
- ↑ z. B. Deutschlandfunk October 31, 2008: SMS campaign "one of the absolute secrets of the success of this election campaign". Information on the Obama ChaCha SMS campaign ( memento of the original from May 23, 2011 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. (PDF; 296 kB) from ChaCha Search, Inc. (in English)
- ↑ according to Nielsen, source press release ( memento of the original from April 22, 2009 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. by ChaCha Search, Inc. on February 25, 2009 (in English)
