Claudia Bünte

from Wikipedia, the free encyclopedia
This article was registered on the pages of quality assurance on August 13, 2020 . Please help to improve it and please take part in the discussion !
The following still needs to be improved:  Article is uncertain whether the focus is on a professor, entrepreneur or keynote speaker - Blik ( discussion ) 19:44, 13 Aug 2020 (CEST)

Claudia Bünte (born May 30, 1972 in Osnabrück ) is a German marketing scientist and has been a professor of marketing and business administration at international universities since 2016 .

life and career

Bünte studied social and business communication at the Berlin University of the Arts and the University of Derby. She graduated in 2000 with a degree in communications and received her doctorate in brand strategy in 2005 from the Münster Marketing Center of the Westphalian Wilhelms University .

Afterwards she worked in leading international positions in marketing at world-famous companies. a. from 2000 to 2003 as Brand Manager International at Beiersdorf AG , from 2003 to 2009 as Associate Principal at McKinsey & Company , from 2009 to 2012 as Global Vice President Brand and Marketing Strategy at Volkswagen AG , 2013 to 2016 as Director Europe for Knowledge & Insights and Director Strategy and Planning at The Coca-Cola Company .

In 2016 she founded the marketing consultancy "Kaiserscholle - Center of Marketing Excellence GmbH" in Berlin. She advises top managers on key issues of brand management and marketing such as B. the implementation of AI in marketing processes.

Since 2016 Claudia Bünte has also been professor for "International Business Administration" with a focus on marketing at the SRH Berlin University of Applied Sciences. Here she is researching artificial intelligence in marketing.

Claudia Bünte is a keynote speaker and moderator at numerous congresses and symposia on the topics of “ Artificial Intelligence in Business”, “ Digital Transformation ”, “Successful Brand Management in the Digital Age”, “Global Marketing” and “Multi-Brand Management”. She is the author of the marketing practice book "Artificial Intelligence, the Future of Marketing" and the book "The Chinese AI Revolution".

In addition, she is a member of the Academic Advisory Board of Analyx GmbH [3] and a (co-opted) board member at Transparency International Deutschland eV She bears the title “Vice Marketing Head 2020” of the specialist journal One-to-One.

Teaching and Research

Bünte has a Dr. phil in brand strategy and teaches marketing and business administration at international universities. Her research focus is artificial intelligence in business, especially in marketing. On this topic, she published two studies with experts in the field of business / marketing in 2018 and 2019, more are planned. She has also published books and numerous white papers and articles in professional journals and online magazines. You and your university team are also responsible for the AI ​​knowledge platform "KIRevolution.com". Together with Analyx GmbH, she developed the KI manager self-test "KI-Typomat" through quantitative questioning and factor analysis, with which those responsible can test their attitude towards KI.

Publications

  • Bünte, C. (2020): The Chinese AI Revolution; Consumer behavior, marketing and trade: How China is changing the business world with artificial intelligence ; Springer Gabler Verlag Wiesbaden. ISBN 978-3-658-29794-7 ; (e-book) ISBN 978-3-658-29795-4
  • Bünte, C. (2019): Study Artificial Intelligence - The Future of Marketing ; Download: Website kaiserscholle.de
  • Bünte, C. (2019): Trend Book KI - Is this KI or can it go away? Download: website
  • Bünte, C. (2018): Artificial Intelligence - The Future of Marketing ; Springer Gabler Verlag Wiesbaden. ISBN 978-3-658-23318-1 ; (e-book) ISBN 978-3-658-23319-8
  • Bünte, C. (2018): Study Artificial Intelligence - The Future of Marketing
  • Bünte, C., Sturz, S., Vogler, O. (2017): 'I am not a brand, I am a wholesaler': The forgotten role of brand in B2B supply chains. In: Journal of Brand Strategy , Volume 6 / Number 1, pp. 26-36.
  • Bünte, C .; van Lengen, H. (2007): Products I: How new perspectives arise from customer requests. In: Customized Marketing. Riesenbeck, Hajo; Perrey, Jesko (ed.). Heidelberg 2007, pp. 123-149
  • Bünte, C. (2005): The brand optimizer. An integrated model for the image optimization of an existing brand extension with special consideration of the family brand using the example of NIVEA and NIVEA Beauté ; Münster 2005 ISBN 978-3825890995
  • Bünte, C. (2000): Strategic Brand Management for Services: The Identity-Oriented Model ; Diplomica-Verlag Norderstedt ISBN 978-3838628318

Web links

Individual evidence

  1. ↑ Claudia Bünte: Artificial Intelligence - the future of marketing . In: essentials . 2018, ISSN  2197-6708 , doi : 10.1007 / 978-3-658-23319-8 ( springer.com [accessed August 13, 2020]).
  2. ↑ BÜNTE, Claudia .: THE CHINESE AI REVOLUTION consumer behavior, marketing and trade. GABLER, 2020, ISBN 978-3-658-29795-4 ( springer.com [accessed August 13, 2020]).
personal data
SURNAME Bünte, Claudia
BRIEF DESCRIPTION German marketing scientist and university lecturer
DATE OF BIRTH May 30, 1972
PLACE OF BIRTH Osnabrück