Clever (brand)
Clever is the trademark of REWE-Zentral AG in Cologne and is marketed by Delikatessa Lebensmittel-Handels-und Produktions-Gesellschaft mbH based in Wiener Neudorf , which belongs to the Austrian REWE Group. It was originally introduced by Billa and is now also available in all Merkur , Bipa , ADEG and Sutterlüty branches.
history
Clever was developed in 1999 in order to be able to sell various products at discount prices in supermarkets with branded goods. Initially only available from Billa - which was only recently taken over by the German REWE group at the time - the Clever range gradually became a fixed part of the range of various other retail chains such as Merkur, Bipa, Adeg and Sutterlüty. With a brand awareness of 98%, clever is REWE International AG's best-known own brand. Clever is also well known abroad and especially in the new EU countries. The brand that is used especially in Germany yes! REWE Group uses the same corporate design of Clever .
The corporate design (brand design) and the word and picture mark were developed by the well-known Austrian designer Michael Urbanek.
There are currently around 550 items available under the clever brand (2019). In addition to beverages and food, the range also includes household goods, pet food and hygiene and personal care items.
Individual evidence
- ↑ Trademark register
- ↑ Imprint at cleverleben.at
- ↑ Conceptdesign - Agency for packaging and brand design. In: www.conceptdesign.at. Retrieved May 18, 2016 .