ADEG Austria

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ADEG Handelsaktiengesellschaft

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legal form Corporation
founding 1895
Seat Wr. Neudorf , AustriaAustriaAustria 
Number of employees 2500 (with merchants)
sales 520 million € (2010)
Branch retail trade
Website www.adeg.at

The Adeg Handelsaktiengesellschaft ( own spelling ADEG ) is an Austrian trading company that belongs to Rewe International AG. The name ADEG is derived from the working group of purchasing cooperatives.

history

The foundation stone was laid in 1895 by a handful of committed merchants from Styria, who founded a purchasing cooperative and thus set an example for development in the other federal states. In order to improve purchasing conditions even further, the cooperatives operating in Austria merged to form an umbrella organization in 1929, and the ADEG brand was created as a new brand.

The war years that followed soon hampered progress due to a shortage of goods, allocation of quotas and management. After 1945, the first struggle was with war damage, devalued RM amounts and blocked accounts, but an ADEG partner based in Lower Austria, known as "EKAGE - EinKAufsGEnossenschaft St. Pölten" , was able to report just three years later that the war damage had been overcome and the company worked efficiently at full capacity.

In 1948, 21 purchasing cooperatives were united in ADEG, more than 4,500 shops were supplied, which in turn supplied around 1 million consumers. The warehouses of the member cooperatives were in Vienna, Baden, St. Pölten, Linz, Kremsmünster, Sierning, Bad Ischl, Salzburg, Graz, Bruck / Mur, Leoben, Liezen, Murau, Judenburg, Villach, Innsbruck and Bregenz.

A new chapter in the organization began in 1960: the Großeinkauf Waldviertel merchants reg. Gen.mbH merged with ADEG Austria reg.Gen.mbH , so it developed more and more from a pure umbrella organization to a retailer.

1975 was one of the greatest years of restructuring in history. In a first step, additional cooperatives with headquarters in Baden, Linz and Wels were incorporated, making ADEG Austria the largest company in the network. The next step after this merger was the founding of a new stock corporation, ADEG Österreich Handels-AG . The operational business of the large cooperative was brought into the new company as a contribution in kind, and the other cooperatives also participated.

Another large-scale merger took place in 1987 when the partners in Klagenfurt, Villach, Hall / Tyrol and Leoben (Adeg-Obersteiermark) became ADEG Austria reg. Gen.mbH were integrated. Pinkafeld, Zell / See and Graz followed by 1992, reducing the number of ADEG cooperatives to two. Since 1992 there has only been the large cooperative ADEG Austria and the still independent ADEG Wolfsberg e.Gen.

In 1994 ADEG Österreich Handels-AG was 97.36% owned by ADEG Österreich Genossenschaft, while ADEG Wolfsberg held 2.64%. The group comprised 7 wholesalers, 109 own branches and 1388 ADEG stores, which achieved a turnover of 30 billion schillings with 9400 employees (only AG: 2000) .

In the further 1990s a cooperation with the German EDEKA began, in the further course Edeka Chiemgau and Edeka Süd each bought 25% of the shares, ADEG Austria Genossenschaft initially held 50%, from 2001 the share sank to 25%. A number of areas, such as purchasing, IT, controlling, have now been concentrated at the parent company, and the Magnet and Neukauf sales channels have also been renamed EDEKA.

Shortly thereafter, in 2006, EDEKA began to exit again, at the same time REWE took a 24.9% stake in ADEG Österreich Handels-AG, thus starting a cooperation that very quickly led to the takeover of sole ownership and the integration of ADEG was expanded into the REWE Group.

Companies

After the withdrawal of the German EDEKA in 2006, the company received a new design, which will be implemented gradually in all locations from May 2007. Furthermore, the E- Center hypermarkets and the ADEG Centers were renamed MAGNET. This process continued in 2008. The Rewe International held until mid-2010, 75% of the shares of ADEG. The remaining shares were owned by the ADEG Genossenschaft (merchants) themselves. The REWE Group Austria's share increase in ADEG was approved by the European Commission in phase 1 with conditions. REWE took over all remaining shares in mid-2010.

As a subsidiary of ADEG Österreich Handels-AG, the

  • C&C Abholmärkte GmbH,
  • ADEG Markt GmbH and the
  • ADEG Consumer Markets GmbH

A former ADEG company was "efef" -Fleischwaren GmbH. "Efef" was founded in 1978 by the two ADEG salespeople Heinz Model and Kuno Riedmann. In 2011 it was taken over by the Rewe Group and the name was changed to "Rewe Austria Fleischwaren GmbH". In 2018 it was announced that Rewe Austria meat products at the Hohenems location will be closed in the same year.

With regard to the range of goods and customer service, the corporate philosophy is based on the pillars of freshness, quality, friendliness, service and competence. In addition, it demonstrates responsibility towards its employees and towards the environment. With the sale, the cooperative has secured a certain degree of influence in a partnership agreement, the merchants retain a seat on the AG's supervisory board, and they can have a say in operational and strategic decisions on four committees.

Wholesale

From 2004 to 2010 the headquarters of ADEG Austria was in Bergheim near Salzburg, since then ADEG has been located in the Rewe headquarters in Wiener Neudorf. This is where all the threads for the wholesale business, warehouse logistics and operations come together.

From 1998, with the closure of the Wels logistics center, the wholesale division was divided into the Bergheim, Lauterach, St. Pölten, Traboch and Spittal / Drau locations; this facility was also a central warehouse for dry goods.

With the ongoing integration into the Rewe Group, the Traboch warehouse was closed in 2006, the large warehouse in Bergheim in 2007 and the administrative headquarters in 2010. The final line under the independent ADEG logistics was, also in 2010, the handover of the remaining distribution warehouse to Rewe.

Because in addition to the dismantling of the logistics, the in-house branches were also completely handed over to merchants or Rewe, practically all positions for warehouse workers and trade employees have been eliminated at ADEG AG, which explains the extremely sharp decline in the number of employees from around 2800 to 100 Employee.

retail trade

ADEG AG's own branches were all sold or closed at the beginning of 2010. 19 MAGNET hypermarkets had been converted into Merkur markets by the end of 2009 . In addition, ADEG supplies numerous merchants without an ADEG label. These are the smallest companies in terms of area that are run by independent traders.

In 2016 there were around 300 ADEG locations in Austria. The total turnover for 2016 amounted to 442.9 million euros, which was generated on a sales area of ​​90,000 m². For the individual ADEG merchant, the average is a turnover of 1.46 million euros and around 300 m² of retail space. The market share in the Austrian food retail trade was 2.2 percent.

AGM catering markets

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With 19 AGM stores with a total sales area of ​​approx. 82,000 m² in all nine federal states, the ADEG Group has, according to its own information, the densest sales network for catering and large-scale consumer businesses and full area coverage:

  • C&C Abholgroßmärkte Ges.mbH with the markets in Neusiedl, Wiener Neustadt, Klagenfurt, Spittal, St. Pölten, Graz, Hartberg, Liezen, Bludenz, Lauterach, Hohenems, Donaustadt, Floridsdorf
  • ADEG Zell am See GmbH with the stores in Bergheim, Altenmarkt, Bad Hofgastein, Zell-Maishofen, Hall
  • the independent ADEG Wolfsberg e.Gen. with the AGM markets in Wolfsberg and Unterburg (the latter only open in summer)

With an annual turnover of around EUR 270 million, ADEG is the largest provider for gastronomy and bulk consumers in Austria and ranks first with an estimated market share of well over 20%. AGM currently employs 900 people across Austria (as of February 2018).

ADEG Wolfsberg

The only still independent ADEG cooperative is ADEG Wolfsberg e.Gen, founded in 1953. The delivery area includes the districts of Wolfsberg and Völkermarkt in Carinthia. As of 2018, the cooperative employs around 285 people and operates two pick-up wholesale markets (AGM), a shopping center with 20 shops (Euco-Center Wolfsberg) and 18 ADEG stores. It also acts as a wholesaler for six private ADEG merchants, the Raiffeisen warehouses in Lavanttal and a few other delivery points. While all the other former ADEG cooperatives merged into ADEG Austria over time, ADEG Wolfsberg is still an independent cooperative. Before the restructuring of ADEG Austria by REWE, this cooperative was also a shareholder in ADEG AG. Today there is a connection with ADEG AG (or with the Rewe Group) as a "system partner" through a cooperation agreement (supply agreement).

literature

  • Dir. Josef Braunsteiner: 30 years of EKAGE - large commercial purchasing cooperative St. Pölten rGmbH St. Pölten 1948
  • ADEG Austria (ed.): 100 years of ADEG - partnership for success. Vienna 1995
  • Christian Idinger: Internal Marketing at ADEG. An empirical analysis in the Austrian food retail sector. VDM Verlag 2009, ISBN 3639185943

Web links

Commons : ADEG Austria  - Collection of images, videos and audio files

Individual evidence

  1. ↑ Lebensmittelhandel Österreich 2012 In: CASH Pocket Lebensmittelhandel Drogeriefachhandel Österreich 2012, p. 6
  2. ↑ a b c Dir. Josef Braunsteiner: 30 years EKAGE. St. Pölten 1948, p. 12 ff.
  3. ↑ a b c query of the commercial register, keyword: "ADEG Österreich Handels-AG", legal facts, printed on August 6, 2011
  4. ^ The Austrian business magazine "Trend", issue 11/1994, page 60
  5. ↑ Edeka buys for Adeg . In: Wirtschaftsblatt , April 20, 2004. Archived from the original on May 30, 2016. Retrieved on May 30, 2016. 
  6. ↑ Rewe takes over the remaining 25 percent of Adeg ( Memento of July 27, 2010 in the Internet Archive ), Die Handelszeitung, July 7, 2010
  7. ↑ Vorarlberg: Rewe Austria subsidiary efef ceases production in the press on February 28, 2018, accessed on March 5, 2018
  8. ^ A b Josef Lehner: Merchants sell Adeg AG entirely . In: Oberösterreichische Nachrichten , July 8, 2010. Retrieved October 14, 2011. 
  9. ↑ Adeg reorganizes wholesale ( Memento of December 8, 2015 in the Internet Archive ) (Adeg Österreich AG press release of March 13, 1998)
  10. ↑ Rewe: New brands and new stores for Adeg merchants (Oberösterreichische Nachrichten of January 18, 2011, accessed on August 18, 2012)
  11. ^ Rewe: New brand and new shops for Adeg merchants . In: Oberösterreichische Nachrichten , January 18, 2011. Retrieved October 14, 2011. 
  12. ↑ Sales and space in Austrian food retailers. Compiled by RegioData Research 2016 (pdf). Retail magazine Regal, September 20, 2017, accessed on August 12, 2019 .
  13. ↑ AGM - About us ( Memento from February 28, 2018 in the Internet Archive )
  14. ↑ Adeg Wolfsberg investment offensive completed for this year. Lower Carinthia News, October 31, 2018, accessed on August 12, 2019 .