Cracker Jack (groceries)

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Cracker Jack is an American candy and also the company of a company. The brand has belonged to the PepsiCo Group since 1997 and its snack subsidiary Frito-Lay is incorporated.

history

According to tradition, the predecessor of the later Cracker Jack was presented by the Rueckheim brothers in 1893. It was a mix of popcorn, peanuts, and molasses . Three years later, Louis Rueckheim discovered a method to prevent the individual lumps from sticking together: Cracker Jack was born. From 1912 the company packed a miniature toy in every box. In 1918, the characters Sailor Jack and Bingo, which are still known today, appeared on packs for the first time . From 1955 the product was also advertised on television. After the Cracker Jack Company was founded in 1964, the company switched to more modern production techniques in 1975.

In pop culture:

  • In 1908 the candy was immortalized in the song " Take Me Out to the Ball Game " by Jack Norworth and Albert von Tilzer .
  • In John Steinbeck's novel Fruits of Wrath (1939), Cracker Jack is mentioned as a popular treat for children.
  • In the movie Breakfast at Tiffany's (1961), the ring Paul had engraved for Holly came from a Cracker Jack package.
  • Country legend Dolly Parton wrote a song about her dog called Cracker Jack.
  • In the TV series One Tree Hill, the bracelet that Nathan Haley gives comes from a Cracker Jack package.
  • In the film The Jungle Book , Colonel Hathi's elephant patrol sings on its second appearance in the film "We're a Cracker Jack Brigade on a pachyderm parade" ("We are a Cracker Jack Brigade on a pachyderm parade")
  • Meat Loaf alludes to the toy in Cracker Jack in Two Out of Three Ain't Bad ( Bat Out of Hell album , 1977).
  • Manowar mentions Cracker Jack in a line of text from "Kings of Metal" (album Kings of Metal , 1988)
  • In the series the Pretender , the character Angelo always ate Cracker Jack and chose the first letters of his favorite candy CJ as a nickname
  • In the science fiction film Contact (1997), the toy compass, which is important for the plot, comes from a pack of Cracker Jack.

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