Cretacolor
| Brevillier-Urban & Sachs GmbH & Co KG | |
|---|---|
| legal form | GmbH & Co. KG |
| Seat | Hirm |
| Website | http://www.cretacolor.com |
The Cretacolor brand is manufactured by Brevillier Urban & Sachs GmbH & Co KG at the Hirm production site in Burgenland .
history
Cretacolor sees itself in the tradition of Koh-i-Noor Hardtmuth AG, from whose bankruptcy estate the manufacturing facility in Hirm was taken over in 1996. Koh-i-Noor Hardtmuth goes back to the inventor Joseph Hardtmuth , who in 1792 developed a new process for the production of artificial pencil leads. The mines had previously been cut from expensive chunks of graphite . Hardtmuth formed a mixture of clay and powdered graphite waste for the first time. The clay was ceramically transformed by firing at over 900 ° C, giving the pencil a particularly high breaking strength. It was only because the pencil became so much cheaper that it became popular as a writing medium for the masses, and this process is still used by all pencil manufacturers around the world today.
In autumn 2007, Brevillier Urban was taken over by Heinrich Sachs KG (Cretacolor) and incorporated into the company structure. In January 2009, the entire group was renamed Brevillier Urban & Sachs GmbH & Co KG, under which the brands JOLLY , SAX , Brevillier's Cretacolor and BIBA are sold today.