derStandard.at
| derStandard.at | |
|---|---|
|
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| description | Online news magazine |
| publishing company | derStandard.at GmbH |
| First edition | February 1995 |
| Frequency of publication | constantly |
| Editor-in-chief | Martin Kotynek , Rainer Schüller (Deputy) |
| editor | Oscar Bronner |
| Web link | derStandard.at |
derStandard.at was founded as the website of the Austrian daily newspaper Der Standard and developed as an independent news portal from derStandard.at GmbH with its own editorial team. In 2013 the two editorial offices were merged.
history
derStandard.at went online on February 2, 1995 as the first website of a German-language newspaper according to its own information. Business news was initially offered for a fee . In 1996 the job market was also put online. In 1997, the entire print content was brought online and for the first time exclusively online content was created. In 1999 the operation of the website was reorganized into an independent company, Bronner Online AG. This in turn was owned by the Bronner Familien-Privatstiftung (90%) and Oscar Bronner (10%). Since 2009 derStandard.at has been owned by derStandard.at GmbH, a wholly-owned subsidiary of Standard Medien AG.
The news portal has so far been free of charge for users and is financed through advertising. The year 2005 was the first for the online medium with a positive company result. The FairUse subscription was launched in October 2014 . Accordingly, ad blockers should either be deactivated or a fixed amount paid monthly. Since May 2018, the content of derStandard.at has only been displayed if ad blockers (for this domain) have been deactivated, alternatively there is a paid PUR subscription without advertising.
Corporate structure
Since December 2012, the online and print editors have been in a shared building in Vienna's 3rd district. In June 2013 the work areas were merged into one department each. Gerlinde Hinterleitner took over the management of derStandard.at. Alexandra Föderl-Schmid was editor-in-chief from 2007 to August 2017, and since then Rainer Schüller has been interim editor-in-chief.
Range
According to Austrian Web Analysis (ÖWA) from February 2020, the news portal reached 7.5 million unique clients , 34.5 million visits and over 122 million page views . The ÖWA Plus Analyze 2019-II confirms a reach of 33.0% in Austria.
content
The main focus of the news platform is "news in real time", i. H. Daily reporting mainly from the domains, international, business and panorama. The range of web, sport, budget, culture, science, health, education, travel, lifestyle and family departments is complemented. The rubric markets are covered by the career, real estate and auto sectors, which contain both editorial content and classified ads. Migration issues and feminist reporting are given their own space on the two domains daStandard.at and dieStandard.at.
Community
The forum was created in 1999 : This community offers the opportunity to comment on articles in the form of postings . In 2015, 7.6 million postings were counted. The forum is moderated, postings are activated either automatically via the so-called foromat or manually by a community manager. In addition, postings can be deleted later by the Community Manager. Users can report user contributions to the editorial team as violating the forum rules by clicking on the corresponding link when posting.
In addition, own editorial community formats have been developed: the live report , in which editors update live on certain events, and the chat , in which users communicate directly with invited personalities.
In order to intensify the interaction with and the offerings for the community, the User Generated Content department was created in September 2013 under the direction of Gerlinde Hinterleitner. DerStandard.at has also been active in social networks since 2010 ( Facebook ), followed by Twitter and Google+ in 2011 .
literature
- Bronner Online AG (Ed.): 10 years of derstandard.at. Self-published, Vienna 2005 (book did not appear in stores, “Vertrieb: Personal Übergabe”).
Web links
Individual evidence
- ↑ a b Sebastian Pumberger: Review: Welcome to STANDARD on the Internet! In: derStandard.at . January 26, 2020, accessed on January 27, 2020.
- ↑ http://www.firmenabc.at/bronner-online-ag_FwQ
- ↑ derStandard.at - derStandard.at calls on users to “FairUse” . Article dated October 8, 2014, accessed December 11, 2014.
- ↑ Why are ad blockers denied access? on derStandard.at, May 15, 2018.
- ↑ The standard: range. (PDF; 3.94 MB) In: derstandard.at . March 12, 2020, Retrieved March 19, 2020.
- ↑ derStandard.at - Enigmatic Being Foromat - Insights into the moderation of the online forums and details on how the Foromat works . derstandard.at, April 30, 2013, accessed on November 27, 2014.
- ↑ derStandard.at - About reporting postings . Article dated November 19, 2014. Retrieved November 27, 2014.