Desoutter tools

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Desoutter Tools GmbH

logo
legal form corporation
founding 1914
Seat Saint-Herblain , France
Number of employees 1,000 (2016)
Branch Tools
Website desoutter.de

Desoutter Tools headquarters in Saint-Herblain, 2012

Desoutter Industrial Tools is a manufacturer of electrical and pneumatic assembly tools based in Saint-Herblain , France . The company was founded in 1914. Products and services are sold in more than 170 countries via 20 different business areas. Desoutter Tools operates in a variety of industries such as aerospace, automotive, assembly, heavy-duty and off-road vehicles, and general industrial supplies.

Georges Renault has belonged to the Desoutter Tools Group since 1989 and Seti-Tec since 2011. The US company Tech-Motive was added in 2005 and the Swedish company Scan Rotor in 2004.

history

The Desoutter company was founded under the management of Marcel Desoutter. From the beginning, Desoutter relied on the development of special compressed air tools in order to be able to correctly drill into the aluminum components of the artificial limbs.

While new developments found their way into the range, the company developed into an expert in this field and decided in the 1950s to focus exclusively on this business area.

The original idea for the logo goes back to Charles Cunliffe, longtime head of the advertising department at Desoutter after the Second World War. The company grew rapidly during this time and brought a number of new products to the market. Their market launch was accompanied by a new type of advertising campaign that showed tiny figures in work overalls with horse heads.

Desoutter has relied on this concept of horsepower in marketing for twenty years. During this time, the management even determined that the horse as such embodied the company's philosophy.

In 1973 the horse's head was combined with the Desoutter lettering, a facsimile of the signature of Louis Albert Desoutter, one of the company's founders.

For the company's centenary, the logo was rejuvenated and adapted to current tastes.

literature

  • Flight magazine. March 29, 1913.
  • Flight magazine. May 2, 1929.
  • Flight magazine. April 25, 1952 (Obituary).
  • Flight magazine. January 13, 1955
  • Aubrey Joseph Jackson: British civil aircraft since 1919. Volume 2 . Putnam, London 1973, OCLC 59161340 .
  • Oxford dictionary of national biography . tape 15 : Daly-Dewar . Oxford University Press, Oxford [u. a.] 2004, ISBN 0-19-861411-X .
  • Harry Jerome: Mechanization in Industry . National Bureau of Economic Research, New York 1934, ISBN 0-87014-026-4 ( papers.nber.org ).
  • Design for Industry. Volume 48–49, 1950. ( books.google.fr no side view).
  • Machinery and Production Engineering . tape 77 , no. 2 . Machinery Publishing Company, 1950, pp. 109 ( books.google.fr - limited short view).
  • Airplane and Commercial Aviation News . tape 97 . Temple Press, London 1959, pp. 134 ( books.google.fr - limited short view).

Web links

Individual evidence

  1. Saint-Herblain. La marque centenaire Desoutter ne connaît pas la crise.
  2. Desoutter Tools solutions ( Memento of the original from June 26, 2015 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.  @1@ 2Template: Webachiv / IABot / www.desouttertools.com
  3. ^ Desoutter Tools company
  4. ^ British Amputee Aviator Pioneered the Metal Artificial Leg
  5. About | Soutter Medical ( English ) Archived from the original on April 22, 2015.
  6. Desoutter Logos