Village venus effect
The village venus effect is a metaphor coined by the writer Edward de Bono , which says that you are happy with what you have and are not looking for anything better if you can't imagine anything better.
The underlying picture
When people mostly living in isolated villages, was "conceivable that the villagers the most beautiful girl could keep the village for the most beautiful girl ever - because it was really very nice, and because they do not even nicer could imagine." A such judgment was considered stable unless it was challenged soon after it was made. Whenever a beautiful woman from another village was told, her beauty could not be easily compared. Even if another beautiful woman later moved into the village, the reputation of the village venus remained mostly unchallenged, because she had already shaped the villagers' ideal of beauty for a long time.
Importance for product policy
This connection is transferred to innovative products through the metaphor: An attractive innovation that is perceived as useful is honored by the market, since the gratitude of the customer towards an improvement and his perseverance lead to sustainable product demand, if not a cheaper and better imitator very soon Market. The conclusion is that it is fundamentally better to be first on the market than to be the best according to “absolute” standards.
Change in meaning through globalization
Since the perception of economic subjects is increasingly changing from a local (village) to a global one , not least due to the Internet , corresponding global benchmarks apply today. This increasingly puts the village venus effect into perspective.
Individual evidence
- ↑ Edward de Bono : De Bono's new school of thought: Think more creatively, work more effectively, achieve more. MVG Verlag, 2005 ISBN 363607069X
- ↑ castle Dahl, Volker "Success Factor Brand Name" , Verlag Gabler, 2005, ISBN 3834900141 , page 48
- ↑ The most beautiful woman in the village , in: Die Zeit 38/2002