E-detailing

E-detailing is an internet-supported form of e-learning or product training that is used by pharmaceutical companies in direct marketing and for customer relationship management and supplements classic advice from pharmaceutical consultants .

Doctors can use e-detailing to call up multimedia advertising / presentations on drugs , specialist information and active ingredients . Typical contents of e-detailing are the mechanism of action (pharmacodynamics) , pharmacokinetics and recent results of clinical studies that speak in favor of the branded products advertised .

literature

• R. Heutschi, R. Alt: eDetailing - Electronic Marketing in the Pharmaceutical Industry. University of St. Gallen, 2003
• EW Boehm, BJ Holmes, AE Twist: Pharmaceutical eDetailing takes root in Europe. Forrester, 2002