Egmont H. Arens

Egmont H. Arens (* 1888 in Cleveland , Ohio ; † 1966 in New York City ) was an American industrial designer and editor .

His family sent him to New Mexico to recover from a tuberculosis infection. There he began in 1916 as a sports reporter for the Albuquerque Tribune-Citizen to write. A year later, he moved to New York and founded Flying Stag Press. In the following time he became an editor at Creative Arts magazine, Playboy - an art magazine at the time - and Vanity Fair .

In 1927 he developed a series of lights. In 1929 he became director of the advertising department of Calkins & Holden, where he established an industrial design department. In this department, among others, the cigarette pack for Phillip Morris was redesigned with the assistance of James Harvey .

In 1932 he wrote Consumer Engineering with Roy Shelton, he designed the Higgins ink bottle, packaging for A&P and the logo for Phillip Morris. He designed the Kitchen Aid Model "K" mixer (1937) and the "Streamliner" meat cutting machine (1941) for the Hobart Manufacturing Company. In 1939 he was primarily responsible for the architecture of the "Good Life" exhibition in the Consumers Building.

In 1944 he was one of the 15 founders of the Society of Industrial Designers .

Fonts

• with Roy Sheldon: Consumer Engineering: A New Technique for Prosperity. Arno, New York 1932. 2nd edition 1976, ISBN 0405080468 ( Google books )

Web links

• Designs by Egmont H. Arens with pictures and description on Architonic