erento
| erento GmbH
|
|
|---|---|
 |
|
| legal form | GmbH |
| founding | January 1, 2003 |
| Seat | Berlin, Germany |
| management | Luka Dremelj |
| Branch | Online marketplace |
| Website | www.erento.com |
The erento GmbH operates an online business colleagues in Germany. The company is classified in the collaborative consumption area . erento rental platforms also exist in Great Britain, Austria, Switzerland and Finland.
history
The company was founded in 2003 by Chris Möller and Uwe Kampschulte as a start-up in Berlin. In 2006 around 200,000 rental items were offered on the platform, and in 2007 the number quadrupled to around 640,000. In 2007 the Holtzbrinck Group joined erento. The publisher's venture capitalist, Holtzbrinck-Ventures GmbH , took over 13% of the company in order to position it as the “ eBay of the rental market” according to its own statements . In 2011 the Austrian publishing house Russmedia took over(until 2012: Vorarlberger Medienhaus) all shares in erento. In 2013 the company took over the Finnish platform iRent.fi from Laakeri Media. With the purchase of the portal, erento took a step towards the private rental market. In 2020 erento took over the motorhome agency Campanda.
facts and figures
According to their own information, around 9 million users visited the German erento website in 2013. All erento pages contain around 980,000 products and services that are offered by over 3,000 rental companies.
Business process
Erento's customers are landlords who offer a physical product or service for rent. In July 2010 the business model was transferred from a commission model to a contact model. With the contact model, each landlord can post a certain number of items per month for a fixed amount. The contact details of the landlords such as company name and phone number have been publicly displayed since the contact model went live. Potential tenants can contact their chosen landlord via the erento website.
Web links
- erento.com
- Erento GmbH: Erento: Success course should continue with a new managing director In: Tagesspiegel September 7, 2018.
- Matthias Himberg: erento's internet sharing platform In: Lebensmittel Zeitung , No. 47, November 22, 2013.
- Benjamin Blum: Which cars Germans prefer to rent In: Manager Magazin October 6, 2010.
- Stephan Dörner: Where German startups set international trends In: Handelsblatt August 2, 2010.
- Susanne Ziegert: When your own living room is only borrowed In: Welt online August 1, 2010.
- Alexander Hüsung: What users are looking for at erento In: German startups July 2, 2010.
Individual evidence
- ↑ Frank Christiansen: 1st, 2nd, loan! In: Manager Magazin Wirtschaft, July 18, 2006.
- ↑ Matthias Streitz: New Internet Acquisition: Holtzbrinck Group Invests in Web Landlords In: Spiegel Online Wirtschaft, January 15, 2007.
- ↑ Alex Hofmann: Erento buys in Finland - and re-enters the private rental market In: Gründerszene , January 28, 2014.
- ↑ Rental marketplace Erento swallows camping platform Campanda. May 27, 2020, accessed May 28, 2020 .
- ↑ Alexander Hüsung: Erento rental marketplace completely turns its business model inside out In: deutsche startups , October 12, 2010.