Specialist market
A specialist market is a large, modern retail store . This form of operation of the retail sector primarily performs ranges in the non-food range with emphasis on the depth of range, the single Specialists on merchandise an industry specialized (eg. As electric, clothing, car accessories, do-it-yourself, furniture, toys , Pet food, etc.).
When they were established in the mid-1980s, the specialist stores were mostly located in peripheral locations of cities (e.g. in commercial areas) with good transport links and plenty of parking spaces. This is how a specialist store differs from a conventional specialist store that traditionally prefers inner-city locations. The main difference, however, is that a specialty store like a supermarket relies on customers to orientate themselves as a rule, as in a traditional market .
The motivation to go to the green field resulted mainly from lower rental prices than in the city center locations (based on the square meter) and from the possibility of building cheaply and over a large area (in terms of sales area and parking spaces) through simple construction. As a result, but also through more efficient organization, products can be offered more cheaply than traditional retail formats (especially specialty stores ).
In the last decade, specialty store branches have also increasingly established themselves in inner-city locations. This development was particularly favored by newly built, integrated shopping centers , whose center management is interested in an attractive mix of sectors and types of business.