Fanamet
Fanamet was the existing 1,925 to 1,927 common European film distribution of the US film companies Fa mous player , First Na tional and Met ro-Goldwyn-Mayer .
Goal setting
The consortium was supposed to promote the market penetration of the smaller countries of East Central Europe, the Baltic States and the Balkan Peninsula. In this way, they have been combined to form a larger, more economical sales market:
- Estonia
- Latvia
- Lithuania
- Poland
- Czechoslovakia
- Austria
- Hungary
- Yugoslavia
- Romania
- Bulgaria
- Greece
- Turkey
Parufamet was also founded for Germany, which already had a large film company in the form of UFA that could compete with American companies .
Both companies were based in Berlin .
American films were already so popular in Great Britain and France that they saw no reason to push sales.
PR measure
In 1926, based on the American model, the company organized national beauty contests in all of the countries overseen by Fanamet, culminating in the first Miss Europe election in early 1927 . The title role in a Hollywood film was awarded as the winning prize. These competitions received a lot of attention in the local press. Various participants were “discovered” here for the film, for example the Slovenian Ita Rina , the Austrian Betty Bird , the Croatian Steffie Vida , the Czechoslovakian Ela Poznerová , the Greek Dina Sarri .
literature
- Ida Ograjšek Gorenjak: Hollywood comes to Central Europe: the Fanamet beauty contest in Central and Southeastern Europe , in: Iskra Iveljić (Ed.): The Entangled Histories of Vienna, Zagreb and Budapest (18th-20th Century) , pp. 215-233 , FF-Press, Zagreb 2015, ISBN 978-953-175-584-9