Fashion film
A fashion film is a short video clip that is about fashion .
Fashion films are usually shot as an application for a fashion label , fashion designer or collection. In addition, young, independent filmmakers also produce fashion films, but without promoting a specific brand, but rather to improve their portfolio . Top labels such as Dior, Karl Lagerfeld, Miu Miu and Louboutin are now hiring renowned directors for in-house fashion films.
From a stylistic point of view there are big differences between the individual fashion films. They can contain elements and stylistic devices from fashion photography , experimental and surreal films , music videos , commercials and scenic films . In principle, fashion films can be divided into scenic fashion films that are narrative and experimental fashion films that tend to concentrate on the spectacular aesthetics of the video. Fashion films are generally distributed virally through fashion blogs and fashion film blogs, as well as through social media .
Fashion Film Award
In 2010, fashion filmmakers could apply with their work for the Fashion Film Award presented by the Federal Ministry of Economics and Technology . Awards for clips with a maximum length of 2 minutes. were awarded in the categories women's and men's clothing as well as accessories . All clips were documented on a DVD , published or shown at relevant trade fairs and events via German embassies and distributed to fashion buyers and the media.
Berlin Fashion Film Festival
The BfFF has been held annually since 2012 and has established itself as the leading festival for advertising and short films, where advertisers, filmmakers and fashion designers exchange ideas about the latest trends in fashion film. The best work is rewarded with awards that are becoming increasingly important in the scene.