Fitta with at the Gion
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Fitta with at the Gion are three advertising figures around the Swiss ski instructor Joggi “Gion” Joos. The project was created at the end of 2004 as part of a campaign with the Graubünden marketing organization Graubünden Ferien advertised for the canton.
background
A Munich actress recommended the Davos ski instructor Joggi "Gion" Joos, who in turn brought the cattle breeder Claudio Signer from Domat / Ems and the carpenter Toni Fausch from Igis on board . The three were selected under the name Fitta mit am Gion (fitness training with Gion) by the production company Manifesto Film as the main actors in the Graubünden tourism campaign. With the concept of a bizarre fitness show, the opening of the 2004/05 ski season was to be advertised, the bearded and pithy appearance of the three men conveying classic Swiss values such as being down-to-earth and kindness. The slogan Take that played mischievously with the idea of a Swiss answer to conventional boy groups .
A party song was produced by the Swiss director and composer Reto Salimbeni for the accompanying television commercial. Move Your Füdli is based on the chorus of Hang On Sloopy , in the original My Girl Sloopy by Vibrations, and quickly gained popularity. After being released as a single, it entered the charts in Switzerland in January 2006.