Florpost

from Wikipedia, the free encyclopedia

Florpost paper , usually short Florpost , is a fine, thin (25–39 g / m²), translucent paper . There are pile post in different colors.

use

Because of its low weight, pile post paper was primarily used for airmail .

Today, Florpost is mainly used for advertising material, for example as an insert for offers, order confirmations or general correspondence without incurring additional postage costs . For product documentation printed on glossy paper, which must always be up-to-date, Florpost is used as an updated insert. Since the recipient's perception of the paper quality of printed materials plays a major role, the use of thin paper can have negative effects and, for example, reduce the willingness to take part in a written survey.

Because of its small thickness, onionskin suitable for making one or more copies on a typewriter, together with copy paper and is being or has in this context as copy paper , respectively.

Individual evidence

  1. See Duden online: Florpost and Florpostpapier
  2. Werner Pepels : Handbook of Marketing . Oldenbourg Verlag, Munich 2011, ISBN 978-3-48-670524-9 , p. 259.