Werner Pepels
Werner Pepels (* 1952 in Krefeld ) is a German economist. He was a professor of business administration and a marketing consultant .
Life
After completing his commercial training, Werner Pepels studied economics and economics with a degree in business administration and business administration. He then worked as a marketing consultant for twelve years, moving up from trainee to customer advisor , budget director and strategic planner. He was the managing partner (partner) of a German advertising agency .
In 1989 Pepels was appointed professor for business administration and worked from 1995 to 2016 at the Westphalian University , Bocholt campus, specializing in marketing. He is a publicly appointed and sworn expert (IHK) and commercial judge (regional court).
Works (selection)
Monographs
- Marketing (Duncker & Humblot), 7th edition, Berlin 2016
- Product management (Duncker & Humblot), 7th edition, Berlin 2016
- Strategic Market Management (Berliner Wissenschafts-Verlag), 3rd edition, Berlin 2015
- Buyer behavior (Erich Schmidt), 3rd edition, Berlin 2017
- Sales management (Duncker & Humblot), 2nd edition, Berlin 2014
- Service Market Management (Duncker & Humblot), 3rd edition, Munich 2017
- Marketing communication (Duncker & Humblot), 3rd edition, Berlin 2015
- Price and Conditions Management (Berliner Wissenschafts-Verlag), 3rd edition, Berlin 2015
- Moderne Marketingpraxis (Berliner Wissenschafts-Verlag), 3rd edition, Berlin 2016
- Workbook Basic Course Marketing, 2 volumes (Berliner Wissenschafts-Verlag), 2nd edition, Berlin 2016
- Modern market research (Duncker & Humblot), 3rd edition, Berlin 2014
- Communication Management (Duncker & Humblot), 5th edition, Berlin 2014
- Operative Marketing (Berliner Wissenschafts-Verlag), Berlin 2015
- Basics of Sales (Duncker & Humblot), 3rd edition, Berlin 2015
- Introduction to market research (Duncker & Humblot), Berlin 2015
Lexicons
- Lexicon sales management (symposium), 2nd edition 2010
- Lexicon quality management (symposium), 2nd edition 2009
- Lexicon product management (symposium), 2nd edition 2010
- Lexicon Market Research Management (Symposium), 2nd edition 2010
- Lexicon Communication Management (Symposion), 2nd edition 2011
- Lexikon des Marketing (Berliner-Wissenschafts-Verlag), 3rd edition, Berlin 2011
Edited volumes
- Business administration as a minor subject (Berliner Wissenschafts-Verlag), 4th edition, Berlin 2016
- Exam training for business students (Berliner Wissenschafts-Verlag), 4th edition, Berlin 2015
- Organization in marketing and sales (Berliner Wissenschafts-Verlag), 3rd edition, Berlin 2013
- Strategic Marketing Controlling (Symposium), 2nd edition, Düsseldorf 2013
- Success factor marketing controlling (symposium), 2nd edition, Düsseldorf 2013
- Business knowledge for business start-ups (Berliner Wissenschafts-Verlag), 2nd edition, Berlin 2014
- Market segmentation (symposium), 2 volumes (symposium), 3rd edition, Düsseldorf 2013
- Customer Service Management Handbook, 2 volumes (symposium), 3rd edition, Düsseldorf 2014
- General Business Administration, 2 volumes (Berliner Wissenschafts-Verlag), 5th edition, Berlin 2015
- Launch (Berliner Wissenschafts-Verlag), 3rd edition, Düsseldorf 2017
- Training book for A-BWL, 2 volumes (Berliner Wissenschafts-Verlag), 2nd edition, Berlin 2016
- Vertriebs-Power (Berliner Wissenschafts-Verlag), 2nd edition, Berlin 2015
- Turnaround Management Handbook (Berliner Wissenschafts-Verlag), 2nd edition, Berlin 2015
- Case studies in marketing (Kiehl-Verlag), Herne 2016
- Business Administration of Services (Berliner Wissenschafts-Verlag), 3rd edition, Berlin 2015
- Sales manager manual, 3 volumes (symposium), 3rd edition, Düsseldorf 2013
Web links
- Literature by and about Werner Pepels in the catalog of the German National Library
- Works by and about Werner Pepels in the German Digital Library
- Werner Pepels in the catalog of the ZBW - Leibniz Information Center for Economics (ZBW)
- Westfälische Hochschule ( Memento from October 4, 2013 in the Internet Archive ), accessed on October 1, 2013.
Individual evidence
- ↑ Personal information ( Memento of October 4, 2013 in the Internet Archive )
| personal data | |
|---|---|
| SURNAME | Pepels, Werner |
| BRIEF DESCRIPTION | German economist and university professor |
| DATE OF BIRTH | 1952 |
| PLACE OF BIRTH | Krefeld |